I like Facebook Pages, and I like writing about them here and on Mashable. I think having a Facebook Page for your business is key for interacting with your customers and contacts. So when I received the report, The Key to Driving Retail Success with Social Media: Focus on Facebook by Kevin Ertell of ForeSee [...]

Posted in How To Tuesday, Social Media, Marketing & Networking 1 Comment »

I just finished reading Jack Trout’s book, Repositioning: Marketing in an Era of Competition, Change and Crisis. As many of you will be looking to reposition your brands in 2010, I thought it apropo for today’s topic. First off, the book provides some great examples of successes and failures in repositioning that we can all [...]

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I find creating actionable business resolutions extremely useful for Egg. Have you tried it? Don’t make them unattainable, like “make a million this year” (when you’re at $30k the previous year). Make resolutions you can meet, and determine how you will achieve them. I’ve always been big on making resolutions, whether it be personal or [...]

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