This is a guest post from Vidify. With the advent of the Internet, the corporate playing field is becoming more level, as small businesses now have access to advertising methods that were previously reserved for larger companies. Many small to medium-size enterprises (SMEs) have begun utilizing custom video production and distribution services to extend their [...]

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This is a guest post by Brian Patterson of Exhibit Edge. When it comes to your business, you always evaluate the ROI, the new clientele, the industry influence, and the obvious outward benefits of any new marketing campaign.  A savvy business owner appreciates a good marketing investment and understands the scope, impact, and potential of [...]

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This is from my post on BizLaunch. If you’re contemplating starting a retail business, you may be on the fence about whether to make it a virtual store or a brick-and-mortar. Here are the pros and cons of each to help you in your decision. Online Retail Benefits The really wonderful thing about starting an [...]

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This is from my post on Small Business Trends. It’s hard enough to compete with big-box retailers without paying big-box prices for the things that make your brick-and-mortar run smoothly. But 14the great thing about being a small retail business is that you’re more nimble and able to experiment with more affordable products and services. [...]

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I was sent this infographic from SEO.com and thought it was worth sharing:

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This is from my post on Lead411. If it’s been a while since you worked on your marketing plan, what better time to update it than before the fresh start of a new year? Because technology, tools and pricing for marketing services change, it’s important to keep your marketing strategy updated continually. Before you start [...]

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This is from my post on FutureSimple. You think you’re doing everything right. You manage your sales pipeline with a CRM and sales funnel app like PipeJump, you’re great at prospecting, you follow up with leads, and you give a great sales pitch. But when it comes to getting a “yes” and closing the deal, [...]

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This is from Future Simple. All sales leads are not created equal. In sales, we can spin our wheels working on the wrong leads, wasting valuable time barking up the wrong tree. Here’s how to save time by narrowing in on your target customer. 1. Ask the Right Questions It takes time to really understand [...]

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