So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]

Posted in Budget Marketing, Marketing No Comments »

Last week at DellCAP, I sat in a session where Dell identified its customer segments for a particular set of products. Some of them included: Price Sensitives Sensible Traditionalists Creative Explorers Expressive Connectors Casual Connectors I had fun trying to figure out which one I fit in the best (I think I’m a few of [...]

Posted in Customer Service and Loyalty, Marketing No Comments »

Image by churl via Flickr Egg has been taking on more and more writing for clients. Blog posts, web copy, article writing. I’m happy to see more companies realize that writing these things is marketing. A few years ago, they saw articles or blog posts as a waste of money, and preferred to put advertising [...]

Posted in Blogs, Marketing No Comments »