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Entries Categorized as 'Marketing'

The Current State of Small Business Marketing

Date January 24, 2012

I was sent this infographic from SEO.com and thought it was worth sharing:

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What’s Your Marketing Plan for 2012?

Date January 5, 2012

This is from my post on Lead411. If it’s been a while since you worked on your marketing plan, what better time to update it than before the fresh start of a new year? Because technology, tools and pricing for marketing services change, it’s important to keep your marketing strategy updated continually. Before you start [...]

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5 Ways to Get to “Yes”

Date October 27, 2011

This is from my post on FutureSimple. You think you’re doing everything right. You manage your sales pipeline with a CRM and sales funnel app like PipeJump, you’re great at prospecting, you follow up with leads, and you give a great sales pitch. But when it comes to getting a “yes” and closing the deal, [...]

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5 Ways to Qualify Your Leads

Date October 4, 2011

This is from Future Simple. All sales leads are not created equal. In sales, we can spin our wheels working on the wrong leads, wasting valuable time barking up the wrong tree. Here’s how to save time by narrowing in on your target customer. 1. Ask the Right Questions It takes time to really understand [...]

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Do You Speak-a My Language?

Date September 13, 2011

I just answered a LinkedIn Answer that me thinking. Here’s the question: And here’s what I answered: So my question to you is: do you communicate with your customers the way they want to communicate? Here’s a way to tell if you’re not: You’re on Twitter, but no one’s Tweeting back. Your emails are getting [...]

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The Big Deal About Coupons

Date September 2, 2011

I don’t buy anything without coupons. Well, if I do, I feel cheated and like I paid too much. From half off meals I get on Daily Deal sites to attraction discounts from the Entertainment book, I – and a lot of other people – never have to pay retail. But what does that mean [...]

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Why It Never Pays to be Cheap about Copywriting

Date August 31, 2011

I’m frustrated. I’m browsing Elance and Guru looking for copywriting jobs to bid on for Egg. And it seems like everyone wants to pay $4 for a 1000 word article. Why is that? Why do businesses devalue their reputation so much they’d pay less than minimum wage for the copy that is supposed to draw [...]

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Why Businesses Exhibit at BlogHer (and Maybe You Should Too)

Date August 10, 2011

I’m just back from BlogHer 2011, here in my city of San Diego. Had a great time with some really smart female bloggers. But the draw for many of us was the schwag. If you’re not familiar with the technical term schwag, it refers to all manner of freebies that exhibitors give attendees at a [...]

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