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Entries Categorized as 'Marketing'

Content is Queen

Date July 21, 2010

So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]

Who Are Your Segments?

Date June 24, 2010

Last week at DellCAP, I sat in a session where Dell identified its customer segments for a particular set of products. Some of them included: Price Sensitives Sensible Traditionalists Creative Explorers Expressive Connectors Casual Connectors I had fun trying to figure out which one I fit in the best (I think I’m a few of [...]

Why Writing Articles and Blogs WORKS

Date May 21, 2010

Image by churl via Flickr Egg has been taking on more and more writing for clients. Blog posts, web copy, article writing. I’m happy to see more companies realize that writing these things is marketing. A few years ago, they saw articles or blog posts as a waste of money, and preferred to put advertising [...]