It’s here. The era of mobile marketing. If there’s one component you can’t be without right now, it’s a mobile-friendly website. But having a website is just one part of the plan. That site must first be designed to provide a great user experience, and second, optimized to convert traffic. It’s time to dive into some strategies that will help you achieve both of these goals.
Archive for the ‘Marketing 2.0’ Category
Most businesses that wish to expand their profit margins are seeking ways in which they can generate more leads online. There are literally millions of prospects online that may be interested in a particular product or service. The trick is to convince these people that your business has just what they are seeking. There are several techniques that are proven ways of attracting leads.
Increasing costs and slowing revenue streams have caused many companies to cut back on marketing budgets. However, a decrease in money spent on marketing can also result in declining revenue. Smart companies have found ways to spend their money more wisely. Top marketers in this economy have learned to do more with less.
The recession that we’re just barely out of (if at all) has left most of us small business owners wincing at the thought of parting with our hard-earned money. Even when it comes to necessities like marketing, we’re reluctant to spend unnecessarily.