I’m amazed that so many brands still focus on what I’ve called “old school” marketing techniques. If you haven’t been convinced that “new school” marketing is cheaper and more effective, here’s an infographic from Phoenix Training & Development that illustrates the point well. Thanks to Phoenix for sharing this!

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This is from my post on Growth University. You’re already using social media to interact with customers and now you want to make some sales. Great. You’ve come to the right place. Here are some surefire ways to promote sales through sites like Facebook and Twitter. 1. Offer a Special Promotion People love sales. That [...]

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This is a guest post from Nick Deyong, managing director of NDL Group. Promotional marketing has been a staple of some of the world’s largest brands with campaigns designed to entice people into interacting with the company in return for the possibility of winning a prize or a free gift. As media channels continue to [...]

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This is from my post on Small Business Trends. After much anticipation, we’re finally seeing Google + Pages for business. They function much like Google personal profiles do: you can update your status, add people to Circles, host video Hangouts (video conferences) with others, and interact with other brands and people. Think of a Google [...]

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I’m really into reports and statistics these days. And social media is one area I’m especially keen to see the numbers on. Nielson just released its State of the Media: Social Media Report Q3 2011, and it’s got some exciting numbers. For example: 23% of the time those surveyed spend online is on social media [...]

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This is from BizLaunch. If you’ve been ignoring that buzzword, SEO, because it intimidated you, it’s time to embrace your fear and start using it to your advantage. SEO stands for: Search Engine Optimization. Essentially, it’s the use of keywords in copy that help you be found. These keywords are the words that, when people [...]

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This from my post on Small Business Trends. Google has a history of social tools that were tried and failed, like Wave and Buzz. People just haven’t connected with these tools the way they do other social media and sharing tools. So now, it’s a bit of a surprise that Google’s trying again with its [...]

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Now that I’ve shifted away from PR in my work and toward content production, I’m as happy as a pig in slop, as we Southerners say. I truly love writing articles and blog posts every day. And when I talk to business owners, content marketing is the first thing I recommend. Here’s why: It turns [...]

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