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Entries Categorized as 'Marketing 2.0'

From Lead411: Understanding User Generated Content

Date September 6, 2010

This is from my post on Lead411. What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists. So, what exactly is user generated content? In a nutshell, it’s content created by someone [...]

What’s New: Field Agent is Great New Marketing Research Tool

Date April 28, 2010

I love how creative people get when it comes to developing iPhone apps. A new one I’m excited about is Field Agent. Here’s how it works. Say you, as a business, have an odd task. Maybe you want to see if your retailers are actually stocking your product, or if they’re pricing it according to [...]

What to Expect for Marketing in 2010

Date December 28, 2009

In 2009 we’ve seen some pretty fascinating trends. Twitter is no longer a foreign word to most, and is now being used by local news stations, mom and pop stores and, well, my aunt. Mobile is just starting to kick in high gear for everyday use like it is in Europe and Asia (where they [...]