As you know, Egg has been doing a lot of writing projects lately. It’s been great. Sometimes I’m overwhelmed and/or amazed at how much content we’re churning out each week (averages about 50 articles), and wonder how it’s possible to go on and on coming up with new topics about marketing, small business, travel, health, [...]

Posted in Entrepreneurship, Marketing 2.0 No Comments »

This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your [...]

Posted in Marketing, Marketing 2.0, Social Media, Marketing & Networking 2 Comments »

I can’t tell you how many potential clients I talk to who want instant pudding. That is to say, they want to get on Facebook and Twitter, and overnight have 10,000 new sales. It just doesn’t work that way. Look at Groupon. Retailers who use the service are on the fence. After all, yes, they [...]

Posted in Marketing 2.0 No Comments »

News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]

Posted in Marketing, Marketing 2.0, PR, Social Media, Marketing & Networking No Comments »

This is from Lead411. You may love your website (or rather be in denial about the thousands you put into it 8 years ago), but is it really user friendly? Do people visit your site and want to hang out? Or buy? Here’s a recap of what I learned from an Entrepreneur.com article that can [...]

Posted in Marketing 2.0 No Comments »

This is from my post on Lead411. I pulled some of this from Inbound Marketing, which I recently reviewed. Google is notorious for constantly changing its formula as to what it deems SEO worthy. One month you might be riding at the top of search engine results, and the next, not in the top 3 [...]

Posted in Marketing 2.0 No Comments »

This is from my post on Lead411. The more tech tools (or should I say toys) there are on the market, the more uses I find for them in marketing situations. Here’s my insight on the must-have tools you need in your arsenal. Most are pretty affordable, so don’t make cost your excuse for not [...]

Posted in Marketing 2.0 No Comments »

This is from my post on Lead411. What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists. So, what exactly is user generated content? In a nutshell, it’s content created by someone [...]

Posted in Marketing 2.0 No Comments »