This is from my post on Lead411. The more tech tools (or should I say toys) there are on the market, the more uses I find for them in marketing situations. Here’s my insight on the must-have tools you need in your arsenal. Most are pretty affordable, so don’t make cost your excuse for not [...]

Posted in Marketing 2.0 No Comments »

This is from my post on Lead411. What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists. So, what exactly is user generated content? In a nutshell, it’s content created by someone [...]

Posted in Marketing 2.0 No Comments »

This is from my post on Lead411′s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]

Posted in Branding, Marketing 2.0 No Comments »

So you hear the phrase “content is king” a lot. Since Egg is female run, we’re changing it to “content is QUEEN!” We just released our newest whitepaper by the same title. Please download it here. Blogs, articles, videos and FAQs are huge right now. People are hungry for information, and they trust those that [...]

Posted in Blogs, Marketing 2.0 No Comments »

I love how creative people get when it comes to developing iPhone apps. A new one I’m excited about is Field Agent. Here’s how it works. Say you, as a business, have an odd task. Maybe you want to see if your retailers are actually stocking your product, or if they’re pricing it according to [...]

Posted in Marketing 2.0 No Comments »

I criticize a lot of marketing and advertising efforts, I know. So it’s only fair that I compliment a company doing it right. Chiquita, the banana company with the famous blue sticker, has a totally fun website for you or the kids to play on. It’s called Eat a Chiquita. Here you can watch really [...]

Posted in Branding, Marketing 2.0, Social Media, Marketing & Networking No Comments »

This is a sponsored post. I thought you should know. All opinions are my own. So I understand SEO. I can write mean SEO copy. But beyond that, the technical analysis, jargon, etc., I’m just not into. I hear myself in the back of my head right now: “Do what you do well and hire [...]

Posted in Entrepreneurship, Marketing 2.0 1 Comment »

This is one of the posts based on the Small Business Trends list I’ll be blogging about this year. PS Don’t forget to enter to win Allison Maslan’s book, Blast Off! For this post, I’m supposed to compare my industry to my favorite show. Hands down, that’s Ugly Betty. If you haven’t seen it, it’s [...]

Posted in Marketing 2.0 No Comments »