July 15, 2011This is from my post on GrowthUniversity. If you’re like me, the phrase “cold call” sends chills down your spine. There’s nothing scarier than the thought of having to call a complete stranger to try to sell my wares. But there are ways that you can be better at this skill. Read on. 1. Acknowledge [...]
Posted in Customer Service and Loyalty, Marketing 
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July 8, 2011Hubspot just keeps coming out with great whitepapers and reports! I love it. The one I just digested was “11 Examples of Online Marketing Success.” It’s got some great case studies that illustrate effective use of things like: Contests Giveaways Blogging Social media It’s another great freebie from Hubspot. Make sure to get on their [...]
Posted in Announcements, Marketing No Comments »
July 6, 2011The first response surrounding daily deal sites like Groupon and Living Social was that it was the golden ticket to new sales. Then the backlash hit. Companies like Posie’s Café told their true experiences, which involved losing money, dealing with irate customers and not seeing any of the deal takers back as repeat business. So [...]
Posted in Marketing, Social Media, Marketing & Networking No Comments »
June 29, 2011This is a guest post by Igor Belogolovsky, cofounder of Clever Zebo So you’ve got a small business and you want to start generating some attention online. Maybe you’re selling a product on an e-commerce site with a shopping cart, or maybe you’re just looking for prospects to come to your site, glance at what [...]
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June 22, 2011Hubspot consistently puts out great ebooks and whitepapers. This week they released their 101 Awesome Marketing Quotes. It’s a quick and inspirational read from all of the people that influence me in marketing and social media. Download it and let me know what your favorite quotes are. Here are a few of mine. Think like [...]
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June 15, 2011This is a guest post from Anish Kothari of Wingify. Thanks, Anish, for your contribution! Why test? To optimize your website’s conversion rate, whether it’s increasing engagement, sign-ups or sales. But testing has a more important benefit: gaining valuable insights about visitor behavior that can be incorporated into your website. Testing to improve usability is [...]
Posted in Email Marketing, Marketing No Comments »
April 25, 2011A picture may be worth a thousand words, but an article can be worth even more, if you know what to do with it. Content is the hottest marketing tool right now, but there are some secrets about how to use it that many marketers don’t want you to know. 1. Start With an [...]
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March 8, 2011This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your [...]
Posted in Marketing, Marketing 2.0, Social Media, Marketing & Networking 2 Comments »
