Hubspot consistently puts out great ebooks and whitepapers. This week they released their 101 Awesome Marketing Quotes. It’s a quick and inspirational read from all of the people that influence me in marketing and social media. Download it and let me know what your favorite quotes are. Here are a few of mine. Think like [...]

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This is a guest post from Anish Kothari of Wingify. Thanks, Anish, for your contribution! Why test? To optimize your website’s conversion rate, whether it’s increasing engagement, sign-ups or sales. But testing has a more important benefit: gaining valuable insights about visitor behavior that can be incorporated into your website. Testing to improve usability is [...]

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A picture may be worth a thousand words, but an article can be worth even more, if you know what to do with it. Content is the hottest marketing tool right now, but there are some secrets about how to use it that many marketers don’t want you to know.   1. Start With an [...]

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This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your [...]

Posted in Marketing, Marketing 2.0, Social Media, Marketing & Networking 2 Comments »

Potential clients call or email me. They want a Facebook Page. Twitter. Press releases. It doesn’t matter what they want, the first thing I ask them is: What’s your goal? Why do you want [insert marketing tool here]? A lot of times they want it because others are doing it (social media) and they think [...]

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News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]

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This is from Lead411. I’m working on creating an investor deck for my client, and I realized you guys might like to know what I’ve learned. Here’s what’s changed over the past ten years or so: the focus in getting funding and presenting to investors has moved away from giant business plans and has been [...]

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This is from Lead411. Tell me something: why should I visit your site? What benefit is there for me? What will it give me? What’s in it for me? If you didn’t take Marketing 101, you might not have heard that little question before, but it’s one we marketers churn around and around in our [...]

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