I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There’s even a session on how to use Foursquare for your business. [...]

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This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

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This is from my post on Lead411. While most small business owners will never have to deal with a public relations crisis, it’s important to have a strategy in place in the event that one does occur. And in today’s social media sharing landscape, burying your company’s head in the sand is simply not an [...]

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