Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.
The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers on social media networks to find more information about a product or service.