I’m excited to announce Egg’s next endeavor: HowtoCreateaPressRelease.com. I created this free resource because so many business owners seem to be overwhelmed with writing press releases. But trust me: it’s not difficult. This site has tons of content that will help you: Understand how press releases fit in your overall marketing and PR strategy Write [...]
I’m happy to announce that I’ve updated my DIY Press Releases book with new information and resources for the Kindle. And the best part? It’s just $.99. (If you don’t have a Kindle, did you know you can download a Kindle Reader app for Chrome, iPad and your Android phone? I love the app! I can [...]
This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]
This is from Lead411. I’ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work related emails on the weekend??) and on Friday their minds are [...]
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