News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]

Posted in Marketing, Marketing 2.0, PR, Social Media, Marketing & Networking No Comments »

This is from Lead411. I’ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work related emails on the weekend??) and on Friday their minds are [...]

Posted in Email Marketing, PR No Comments »

This week I take a look at some older books that still offer great info and advice for business owners.

Posted in Book & Product Review, PR No Comments »

Dear PR Person: I don’t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I’ve learned a thing or two that I’d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]

Posted in PR, Press Releases No Comments »

This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]

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I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There’s even a session on how to use Foursquare for your business. [...]

Posted in Announcements, PR No Comments »

This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

Posted in PR, Press Releases No Comments »

This is from my post on Lead411. While most small business owners will never have to deal with a public relations crisis, it’s important to have a strategy in place in the event that one does occur. And in today’s social media sharing landscape, burying your company’s head in the sand is simply not an [...]

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