It seems like Google is slapping down every marketing technique professionals like me have been using for years, all in the space of a few months. Press releases, says Google, aren’t appropriate tools for getting backlinks and using keywords.
Archive for the ‘PR’ Category
You’ve tried social media. You’ve written blog posts. You’re generating a modest amount of traffic back to your company’s website, but you want more. Have You Considered Press Releases? They’re great for creating backlinks to your site, boosting SEO (though there is debate on that), and generally creating interest in your company. You Don’t Need […]
I’m excited to announce Egg’s next endeavor: HowtoCreateaPressRelease.com. I created this free resource because so many business owners seem to be overwhelmed with writing press releases. But trust me: it’s not difficult. This site has tons of content that will help you: Understand how press releases fit in your overall marketing and PR strategy Write […]
I’m happy to announce that I’ve updated my DIY Press Releases book with new information and resources for the Kindle. And the best part? It’s just $.99. (If you don’t have a Kindle, did you know you can download a Kindle Reader app for Chrome, iPad and your Android phone? I love the app! I can […]