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Archive for the ‘PR’ Category

How to React When Your Brand’s Name is Tarnished Online

Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.

The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers on social media networks to find more information about a product or service.

10 Posts to Help You Write a Press Release

I’ve blogged a lot about press releases here, so I thought I’d condense a list of some of the most useful posts. Whether you’re writing your first press release or want some help connecting with the media, you’ll find help here.

How to Pitch the Media

You’ve written a press release about your latest company news. It’s been published online, but you’re looking for a bit more media coverage. Now it’s time to go to the next level of PR: pitching the media.

Public Relations Roundup

If you’re DIYing your own press releases and PR, make sure to download my Kindle book (I can send it in PDF if you prefer), DIY Press Releases: Your Guide to Becoming Your Own PR Consultant. Then, read the posts from this roundup.