Archive for the ‘PR’ Category

How to Pitch the Media

You’ve written a press release about your latest company news. It’s been published online, but you’re looking for a bit more media coverage. Now it’s time to go to the next level of PR: pitching the media.

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Public Relations Roundup

If you’re DIYing your own press releases and PR, make sure to download my Kindle book (I can send it in PDF if you prefer), DIY Press Releases: Your Guide to Becoming Your Own PR Consultant. Then, read the posts from this roundup.

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3 Reasons You Can’t Ignore Press Releases as Part of Your Marketing Strategy

It seems like Google is slapping down every marketing technique professionals like me have been using for years, all in the space of a few months. Press releases, says Google, aren’t appropriate tools for getting backlinks and using keywords.

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Why a Press Release is a Small Biz Owner’s Secret Weapon

You’ve tried social media. You’ve written blog posts. You’re generating a modest amount of traffic back to your company’s website, but you want more. Have You Considered Press Releases? They’re great for creating backlinks to your site, boosting SEO (though there is debate on that), and generally creating interest in your company. You Don’t Need […]

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