This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]

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News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]

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This is from Lead411. I’ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work related emails on the weekend??) and on Friday their minds are [...]

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This week I take a look at some older books that still offer great info and advice for business owners.

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Dear PR Person: I don’t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I’ve learned a thing or two that I’d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]

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This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]

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I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There’s even a session on how to use Foursquare for your business. [...]

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This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

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