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	<title>The Marketing Eggspert Blog &#187; PR</title>
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		<title>Top Online PR Stunts That Have Backfired</title>
		<link>http://www.marketingeggspert.com/top-online-pr-stunts-that-have-backfired</link>
		<comments>http://www.marketingeggspert.com/top-online-pr-stunts-that-have-backfired#comments</comments>
		<pubDate>Tue, 24 Apr 2012 15:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[press release stunt]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2379</guid>
		<description><![CDATA[This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing is About Trust</title>
		<link>http://www.marketingeggspert.com/marketing-is-about-trust</link>
		<comments>http://www.marketingeggspert.com/marketing-is-about-trust#comments</comments>
		<pubDate>Mon, 21 Feb 2011 20:39:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/marketing-is-about-trust</guid>
		<description><![CDATA[News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Tuesday to Thursday Rule</title>
		<link>http://www.marketingeggspert.com/the-tuesday-to-thursday-rule</link>
		<comments>http://www.marketingeggspert.com/the-tuesday-to-thursday-rule#comments</comments>
		<pubDate>Mon, 27 Dec 2010 16:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2163</guid>
		<description><![CDATA[This is from Lead411. I&#8217;ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work related emails on the weekend??) and on Friday their minds are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons Learned from PR and Sales Books</title>
		<link>http://www.marketingeggspert.com/lessons-learned-from-pr-and-sales-books</link>
		<comments>http://www.marketingeggspert.com/lessons-learned-from-pr-and-sales-books#comments</comments>
		<pubDate>Fri, 24 Sep 2010 15:21:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book & Product Review]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2129</guid>
		<description><![CDATA[This week I take a look at some older books that still offer great info and advice for business owners.]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/lessons-learned-from-pr-and-sales-books/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter to Fellow PR Consultants</title>
		<link>http://www.marketingeggspert.com/a-letter-to-fellow-pr-consultants</link>
		<comments>http://www.marketingeggspert.com/a-letter-to-fellow-pr-consultants#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2126</guid>
		<description><![CDATA[Dear PR Person: I don&#8217;t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I&#8217;ve learned a thing or two that I&#8217;d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips to Optimize Your News Release for New Media</title>
		<link>http://www.marketingeggspert.com/optimize-your-news-release-for-new-media</link>
		<comments>http://www.marketingeggspert.com/optimize-your-news-release-for-new-media#comments</comments>
		<pubDate>Wed, 08 Sep 2010 14:19:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2106</guid>
		<description><![CDATA[This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I am Speaking at Lavacon</title>
		<link>http://www.marketingeggspert.com/i-am-speaking-at-lavacon</link>
		<comments>http://www.marketingeggspert.com/i-am-speaking-at-lavacon#comments</comments>
		<pubDate>Fri, 27 Aug 2010 16:18:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2105</guid>
		<description><![CDATA[I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There&#8217;s even a session on how to use Foursquare for your business. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Lead411: How Online Press Releases Boost Web Traffic</title>
		<link>http://www.marketingeggspert.com/online-press-releases</link>
		<comments>http://www.marketingeggspert.com/online-press-releases#comments</comments>
		<pubDate>Mon, 09 Aug 2010 16:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2088</guid>
		<description><![CDATA[This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Lead411: Managing a PR Crisis</title>
		<link>http://www.marketingeggspert.com/pr-crisis</link>
		<comments>http://www.marketingeggspert.com/pr-crisis#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:19:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[pr crisis]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2087</guid>
		<description><![CDATA[This is from my post on Lead411. While most small business owners will never have to deal with a public relations crisis, it’s important to have a strategy in place in the event that one does occur. And in today’s social media sharing landscape, burying your company’s head in the sand is simply not an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vocus is Buying HARO&#8230;What Does That Mean for Small Businesses?</title>
		<link>http://www.marketingeggspert.com/vocus-is-buying-haro-what-does-that-mean-for-small-businesses</link>
		<comments>http://www.marketingeggspert.com/vocus-is-buying-haro-what-does-that-mean-for-small-businesses#comments</comments>
		<pubDate>Thu, 17 Jun 2010 15:20:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Peter Shankman]]></category>
		<category><![CDATA[vocus]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=1690</guid>
		<description><![CDATA[I was surprised (although not much) to read that Vocus, who owns PRWeb and many other media companies, was buying Help a Reporter Out, a website that connects companies with reporters. I&#8217;ve been using HARO for several years as a great tool to find media leads for my clients. I&#8217;ve been interviewed and had my [...]]]></description>
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		<slash:comments>0</slash:comments>
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