Here’s another post I wrote for Bill Stoller’s Publicity Insider. If you have a blog, or have thought about starting one, you may only be thinking in terms of how your blog will help generate attention for your product or service. But have you considered working with other blogs to get publicity? If not, you’re [...]

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I wrote this article to be published in Bill Stoller’s Publicity Insider newsletter, but thought it was so good I’d share it with you too! And yes I just realized this was a How-To Tuesday post published on a Thursday. Oops! Anyone who does PR for a brand knows that getting the attention of the [...]

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Yet another fun-filled How-To Tuesday for you! Today I want to talk about Google Alerts. I’ll tell you: I get approached by companies all the time offering services that help me keep track of what’s being said about my company online, but nothing beats this free service.  You can get email alerts any time mention [...]

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Today I want to teach you how to reach the media. You’d do this if you had a press release you wanted to get out or a product you wanted a journalist or blogger to review. It’s not difficult, but there are a few guidelines that will increase your chances of getting through. 1. Research. [...]

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I came across Elena Verlee’s ebook, “PR in Your Pajamas,” and just had to review it. It’s geared towards mothers with businesses, but the information applies to anyone doing his or her own PR. This ebook is so simple and breaks down the public relations things I do every single day in a way that [...]

Posted in Announcements, Book & Product Review, PR No Comments »

While on a typical day, public relations works in favor of your company, there may come a time where you need to do damage control. Let’s say you’re Britney Spears’ agent. Or the owner of a jet-flying major car manufacturer. Or the producer of pork during swine flu season. You’re going to need a little [...]

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A few minutes ago, I received an email asking me to promote a book. I get these a lot. I love books, so I read the email. It started out, “I know your work through Guy Kawasaki’s Alltop…” Put on the brakes. I do? I didn’t know I was on Alltop. I spend the next [...]

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Everyone who reads me knows I love PRWeb. I’ve tried a lot of press release distribution services, and they have the best functionality, price and results out of the ones I’ve looked at. I told you a while back they were offering  a free newsroom for a limited time if you have a PRWeb account. [...]

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