Dear PR Person: I don’t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I’ve learned a thing or two that I’d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]

Posted in PR, Press Releases No Comments »

This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]

Posted in PR, Press Releases No Comments »

This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

Posted in PR, Press Releases No Comments »

I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes. Dear [blank]: Thank you for your untargeted pitch. I can see you don’t read my blog about PR and [...]

Posted in PR, Press Releases 2 Comments »

I’ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those. I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to [...]

Posted in PR, Press Releases 2 Comments »

I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of. Regular readers know that I talk about how to write a press release and what to do [...]

Posted in Press Releases 1 Comment »

If you plan to use press releases to spread the word about your business, you first need a topic, right? For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release. Why is it so hard to [...]

Posted in Press Releases No Comments »

People who know me and/or my blog know I write. A lot. About press releases. It’s hard being such a marketing and PR geek. But as much as I write about them, I realize I still haven’t told you the whole story. So today, class, I want to talk about press release distribution. There are [...]

Posted in Press Releases No Comments »