This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]

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Dear PR Person: I don’t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I’ve learned a thing or two that I’d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]

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This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]

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This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]

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I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes. Dear [blank]: Thank you for your untargeted pitch. I can see you don’t read my blog about PR and [...]

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I’ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those. I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to [...]

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I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of. Regular readers know that I talk about how to write a press release and what to do [...]

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If you plan to use press releases to spread the word about your business, you first need a topic, right? For some reason, this seems to be the hardest part for people. On today’s How to Tuesday, I want to help you decide on a topic for your release. Why is it so hard to [...]

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