<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Marketing Eggspert Blog &#187; Press Releases</title>
	<atom:link href="http://www.marketingeggspert.com/category/press-releases/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingeggspert.com</link>
	<description>Marketing Made Easy.</description>
	<lastBuildDate>Tue, 22 May 2012 15:00:00 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Top Online PR Stunts That Have Backfired</title>
		<link>http://www.marketingeggspert.com/top-online-pr-stunts-that-have-backfired</link>
		<comments>http://www.marketingeggspert.com/top-online-pr-stunts-that-have-backfired#comments</comments>
		<pubDate>Tue, 24 Apr 2012 15:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[press release stunt]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2379</guid>
		<description><![CDATA[This is a guest post by Adam Snape of PR Fire. There are numerous ways in which you can get your business’s brand noticed and boost sales; search engine optimization techniques, viral videos, content writing and social media marketing. Online PR is a great method to attract journalists to write about your company, your products [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/top-online-pr-stunts-that-have-backfired/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Letter to Fellow PR Consultants</title>
		<link>http://www.marketingeggspert.com/a-letter-to-fellow-pr-consultants</link>
		<comments>http://www.marketingeggspert.com/a-letter-to-fellow-pr-consultants#comments</comments>
		<pubDate>Tue, 21 Sep 2010 15:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2126</guid>
		<description><![CDATA[Dear PR Person: I don&#8217;t by any means consider myself an expert in public relations. But the fact that you send me horrible pitches makes me realize I&#8217;ve learned a thing or two that I&#8217;d like to share with you. 1. Putting your press release in your email makes me delete it. I look for [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/a-letter-to-fellow-pr-consultants/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips to Optimize Your News Release for New Media</title>
		<link>http://www.marketingeggspert.com/optimize-your-news-release-for-new-media</link>
		<comments>http://www.marketingeggspert.com/optimize-your-news-release-for-new-media#comments</comments>
		<pubDate>Wed, 08 Sep 2010 14:19:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2106</guid>
		<description><![CDATA[This is a guest post from Frank Strong, the director of Public Relations at Vocus and PRWeb.  Connect on Twitter: @Vocus or @PRWeb. Despite the fuss that press releases are dead – press releases, perhaps more appropriately titled news releases, remain a steadfast and effective tool in the marketer’s tool kit.   There is one simple [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/optimize-your-news-release-for-new-media/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From Lead411: How Online Press Releases Boost Web Traffic</title>
		<link>http://www.marketingeggspert.com/online-press-releases</link>
		<comments>http://www.marketingeggspert.com/online-press-releases#comments</comments>
		<pubDate>Mon, 09 Aug 2010 16:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2088</guid>
		<description><![CDATA[This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/online-press-releases/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Reply to Bad PR Pitches</title>
		<link>http://www.marketingeggspert.com/my-reply-to-bad-pr-pitches</link>
		<comments>http://www.marketingeggspert.com/my-reply-to-bad-pr-pitches#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:12:42 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1530</guid>
		<description><![CDATA[I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I&#8217;d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes. Dear [blank]: Thank you for your untargeted pitch. I can see you don&#8217;t read my blog about PR and [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/my-reply-to-bad-pr-pitches/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Tuesday: 4 Surefire Ways to Get Your Pitch Trashed</title>
		<link>http://www.marketingeggspert.com/4-ways-to-guarantee-your-pitch-gets-trashed</link>
		<comments>http://www.marketingeggspert.com/4-ways-to-guarantee-your-pitch-gets-trashed#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:00:23 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1516</guid>
		<description><![CDATA[I&#8217;ve been thinking about pitches lately. Probably because I get a lot of them. And most of them suck. I trash those. I get releases that are simply a cut/paste of a press release. That has nothing to do with my interests. Trash. I get endlessly long email pitches that take forever to get to [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/4-ways-to-guarantee-your-pitch-gets-trashed/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Tuesday: How to Write Killer Press Releases</title>
		<link>http://www.marketingeggspert.com/how-to-tuesday-how-to-write-killer-press-releases</link>
		<comments>http://www.marketingeggspert.com/how-to-tuesday-how-to-write-killer-press-releases#comments</comments>
		<pubDate>Tue, 27 Oct 2009 15:55:22 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1506</guid>
		<description><![CDATA[I recently launched my How to Write Killer Press Releases e-course, but wanted to give you a little more meat in terms of writing releases that the media and your customers will sit up and take notice of. Regular readers know that I talk about how to write a press release and what to do [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/how-to-tuesday-how-to-write-killer-press-releases/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Tuesday: How to Choose a Press Release Topic</title>
		<link>http://www.marketingeggspert.com/how-to-tuesday-how-to-choose-a-press-release-topic</link>
		<comments>http://www.marketingeggspert.com/how-to-tuesday-how-to-choose-a-press-release-topic#comments</comments>
		<pubDate>Tue, 16 Jun 2009 16:16:46 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=1139</guid>
		<description><![CDATA[If you plan to use press releases to spread the word about your business, you first need a topic, right? For some reason, this seems to be the hardest part for people. On today&#8217;s How to Tuesday, I want to help you decide on a topic for your release. Why is it so hard to [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/how-to-tuesday-how-to-choose-a-press-release-topic/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Press Release Distribution: I&#039;ve Got My Release&#8230;Now What??</title>
		<link>http://www.marketingeggspert.com/press-release-distribution</link>
		<comments>http://www.marketingeggspert.com/press-release-distribution#comments</comments>
		<pubDate>Mon, 27 Apr 2009 14:18:25 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[press release distribution]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=911</guid>
		<description><![CDATA[People who know me and/or my blog know I write. A lot. About press releases. It&#8217;s hard being such a marketing and PR geek. But as much as I write about them, I realize I still haven&#8217;t told you the whole story. So today, class, I want to talk about press release distribution. There are [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/press-release-distribution/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Have Your PRWeb Newsroom Yet?</title>
		<link>http://www.marketingeggspert.com/prweb-newsroom</link>
		<comments>http://www.marketingeggspert.com/prweb-newsroom#comments</comments>
		<pubDate>Tue, 10 Feb 2009 15:48:49 +0000</pubDate>
		<dc:creator>Susan Payton</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release distribution]]></category>
		<category><![CDATA[prweb]]></category>

		<guid isPermaLink="false">http://www.sparkplugging.com/marketing/?p=701</guid>
		<description><![CDATA[Everyone who reads me knows I love PRWeb. I&#8217;ve tried a lot of press release distribution services, and they have the best functionality, price and results out of the ones I&#8217;ve looked at. I told you a while back they were offering  a free newsroom for a limited time if you have a PRWeb account. [...]]]></description>
		<wfw:commentRss>http://www.marketingeggspert.com/prweb-newsroom/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

