July 21, 2008I am proud to say that I am part of the upcoming SparkplugU, which offers training for work at home workers. There are some amazing classes being offered, including: Write Press Releases to Grow Your Business ($19.95 for a single 1.5 hour session) Mine! Podcasting Bootcamp – Strategy Through Implementation ($39.95 for 4 sessions) This [...]
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May 19, 2008If you learned about PR and marketing in the “old school,” you probably only think of pitching news to editors. If this is your only approach, you’re at the mercy of journalists who get hundreds of unwanted pitches and press releases every day.
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March 25, 2008While I love free things, I find that most free teleconferences don’t offer much. However, I am really excited about this upcoming free call with Seth Godin. Now I can’t assume all of you are marketing nerds like I am, so let me tell you who Seth is. He’s the current rock star of internet [...]
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March 7, 2008As promised, here is my interview with Joan Stewart, The Publicity Hound. First let me give her a brief introduction. Joan worked as a newspaper reporter and editor for 22 years. She left to start her own business consulting in public relations in southeast Wisconsin. This being the mid-nineties, she quickly realized she could reach [...]
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March 3, 2008I just read Suzanne Falter-Barns’ post on ProBlogger: Have Blogs Killed Conventional Websites? and I’d like to put in my 2 cents. Used to be everyone was struggling to keep up with competitors just by having a website. Now if you don’t have a blog you’re behind. Forget for a moment that you’re not web-savvy, [...]
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February 20, 2008I recently read this blog post entitled “The Traditional Press Release is Dead!” It brings up a good point, and one I hadn’t thought of. Press releases are formatted the way they always have been, which is geared toward the media at newspapers. The post says press releases for online distribution should be shorter. You, [...]
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February 12, 2008Sometimes I’m off in my own world, one where everyone knows the benefits of blogs and SEO…or even what they are. But the reality is, many Internet users and business owners don’t know what these great tools are. It is my mission in life to explain them and help entrepreneurs use them. Today’s lesson class, [...]
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January 16, 2008I’ve been a little quiet here. That’s because after a slow December, things are really picking up for Egg in 2008! But also, in response to a resolution, I have been reading ebooks, watching webinars and doing my own research to polish up on certain topics. One in particular: social media and networking. Now, I’m [...]
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