This is a guest post by Matt Puettmann of Veterans United Home Loans. The women-centered social media phenomenon known as Pinterest is becoming a growing force for marketers, but not every company or campaign can successfully tap this network. Knowing what it takes to succeed can be the difference between an amazing following and an [...]

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Over the last year or so, we’ve been deluged by infographics. Not familiar? Infographics are visual interpretations of what might otherwise be boring data. Think: top 10 cities to start a business. How dog food is made. The data is turned into tidbits of content, mingled with appealing images, and turned into a graphic. Many [...]

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I for one am still fascinated at Pinterest’s skyrocket to success. But as a service business, I’m still struggling to find ways to make it a useful marketing tool for my brand. Still, we use it for Egg clients, and it’s a lot of fun to play around with. Email marketing service Campaigner sent me [...]

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This post was published on BizLaunch. Google’s newest social media site, Google +, is still growing as more users adopt it. There are approximately 100 million users on the site (compare that with Facebook’s 800 million +) and rising. Now that the site is more friendly to small businesses, there’s a lot to use it [...]

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I’m super excited about the new look, since I love it for my personal page. Check out Egg’s new page here and enjoy the infographic.  

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This is from my post on Small Biz Trends. For many social media users, we read articles and blog posts first thing in the morning. Most of those we’d like to share with our networks, but we don’t want to bombard our contacts with all the content we’ve read. Companies have come up with tools [...]

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This is from my post on GrowthUniversity. Think you know the sales funnel? You know: scrounge up leads, tell them why your product is great, then close the sale? An updated version of the sales funnel now applies in this age of social media. It’s time to take a new look at your sales funnel, [...]

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This is from my post on Growth University. You’re already using social media to interact with customers and now you want to make some sales. Great. You’ve come to the right place. Here are some surefire ways to promote sales through sites like Facebook and Twitter. 1. Offer a Special Promotion People love sales. That [...]

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