While this infographic focuses on what your Facebook Likes reveal about you, I find it interesting from a marketing perspective too. You can learn a lot about customers by paying attention to their profiles.
Archive for the ‘Social Media, Marketing & Networking’ Category
According to the online reputation experts at ReputationChanger.com, 2013 may well shape up to be the Year of the Online Review. Statistics tell us that more and more consumers are turning to online review sites to base their purchasing decisions; they consult with TripAdvisor before booking a hotel and with Urban Spoon before hitting up a restaurant. Meanwhile, Facebook, Google, and Foursquare are all wading into online review territory on their own terms — which means that, for small businesses, the importance of user-generated reviews cannot be overstated. The question is, how can small businesses work to ensure that their online review profiles are positive and brand-enhancing?
This is a guest post from Christopher Wallace. One of the biggest challenges of marketing on the Internet is maintaining a consistent image across the various platforms. What we sometimes lose sight of, however, is the larger goal of growth. After all, if business development is your aim, there’s no point of having a Facebook [...]
Content curation–collecting information on the web and sharing the best with your network–is fantastic way to establish brand recognition and generate buzz without the time or financial investment that traditional content creation demands.
This concept isn’t anything new when you think about it. For example, radio stations pick out what songs they will play and when they will play them throughout the day. They didn’t create the music of course, but they did share it with their listeners anyway. Of course curation isn’t limited to music and art. Here we will discuss a little more about what digital content curation really is, what it can achieve, and how you can use it on your blog or company website.