Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think, and can help you get out in front of a problem and, if done well, can have a positive impact on your bottom line. So let’s look at a few helpful tools small businesses can use to monitor what people are saying about their brand on social and how to respond.
Archive for the ‘Social Media, Marketing & Networking’ Category
While brands that advertise on Twitter have long had access to analytics within Twitter’s ad platform, now the rest of us get our hands on the good stuff too.
There’s no doubt about it: video is becoming integral to online marketing.
If you are like anyone operating a business in 2014, there is no excuse why you shouldn’t already be on the social media bandwagon, which made its biggest boom last year. With more brands joining in on the social craze, there are bound to be a few shifts here and there when it comes to the way we use it for business.