This is from my post on GrowthUniversity. Think you know the sales funnel? You know: scrounge up leads, tell them why your product is great, then close the sale? An updated version of the sales funnel now applies in this age of social media. It’s time to take a new look at your sales funnel, [...]

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This is from my post on Growth University. You’re already using social media to interact with customers and now you want to make some sales. Great. You’ve come to the right place. Here are some surefire ways to promote sales through sites like Facebook and Twitter. 1. Offer a Special Promotion People love sales. That [...]

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This is from my post on Small Business Trends. After much anticipation, we’re finally seeing Google + Pages for business. They function much like Google personal profiles do: you can update your status, add people to Circles, host video Hangouts (video conferences) with others, and interact with other brands and people. Think of a Google [...]

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This is from my post on Small Business Trends. For a site that thrives on being in the moment, Twitter is taking its sweet time to fully roll out its new Activity tab feature. The new feature was first launched nearly two months ago to immediately alert you to the Retweets, Favorites and Follows of [...]

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This is from my post on Small Business Trends. Facebook and comScore recently published a white paper on “How Brands Reach and Influence Fans Through Social Media Marketing.” The document is full of some pretty interesting case studies on Starbucks, Southwest and Bing, with regards to how they use their Facebook Pages to generate interest, [...]

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This is from BizLaunch. If you’ve been ignoring that buzzword, SEO, because it intimidated you, it’s time to embrace your fear and start using it to your advantage. SEO stands for: Search Engine Optimization. Essentially, it’s the use of keywords in copy that help you be found. These keywords are the words that, when people [...]

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This post is from Growth University. Contests are a great tool for introducing more people to your brand. And social media is the perfect vehicle for that tool. There are a variety of types of contests you can hold using social media. Twitter Twitter makes it easy to hold contests. Entrants simply tweet a specified [...]

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While some companies are just now hopping on the social media bandwagon for branding, Dell is light years ahead in using it to provide customer service. That’s how I was invited to DellCAP: I used Twitter to solve a customer service issue. If you’re sick of calling customer service and sitting on hold, I encourage [...]

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