This from my post on Small Business Trends. Google has a history of social tools that were tried and failed, like Wave and Buzz. People just haven’t connected with these tools the way they do other social media and sharing tools. So now, it’s a bit of a surprise that Google’s trying again with its [...]

Posted in Marketing 2.0, Social Media, Marketing & Networking No Comments »

The first response surrounding daily deal sites like Groupon and Living Social was that it was the golden ticket to new sales. Then the backlash hit. Companies like Posie’s Café told their true experiences, which involved losing money, dealing with irate customers and not seeing any of the deal takers back as repeat business. So [...]

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Blogger outreach is something my marketing firm is passionate about. After all, bloggers are the voice for many brands (for better or worse) these days. With a positive brand review, your brand can receive a nice boost in Web traffic and sales. Until now, my company has been manually visiting blogs and logging contact info [...]

Posted in Blogs, Social Media, Marketing & Networking 1 Comment »

This is from my post on Small Business Trends. Having a Facebook Page will not bring instant sales. Twitter will not triple your Web traffic overnight. A press release will not get journalists banging down your door. Harsh truths, I know, but ones you need to hear. The problem with small businesses and marketing is [...]

Posted in Entrepreneurship, Social Media, Marketing & Networking 2 Comments »

This is an excerpt from a post I wrote on BlogWorld Expo’s blog. Brands are quickly jumping on the bandwagon of social media, but unfortunately many of them don’t understand the ultimate goal: to build trust with consumers. That’s right: social media isn’t about getting new customers, sales or followers. It’s about showing that your [...]

Posted in Marketing, Marketing 2.0, Social Media, Marketing & Networking 2 Comments »

News flash: all of you who have been doing marketing in order to get an increase in sales or web traffic are barking up the wrong tree. Marketing is about trust, mindshare and interaction. Promotion, on the other hand, is what will bring about more sales. This is a huge realization for me. For years, [...]

Posted in Marketing, Marketing 2.0, PR, Social Media, Marketing & Networking No Comments »

This is from Lead411. We’re all still trying to answer the question: how do you make money with social media? Jamie Turner and Dr. Reshma Shah wrote the book on it. Literally. This book doesn’t cover the basics of creating a Twitter or Facebook profile, and for that, I commend it. Instead, the authors talk [...]

Posted in Book & Product Review, Social Media, Marketing & Networking No Comments »

This is from my post on Lead411. With more and more tools that help manage your Twitter account coming online, it can be hard to know what’s worth using. Here are my picks for Twitter tools that help increase your efficiency. 1. HootSuite Everyone’s got their favorite platform to easily view incoming @ tweets and [...]

Posted in Social Media, Marketing & Networking No Comments »