This is an excerpt from my post on Lead411 Blog. Click here to read the entire post. Got your attention with that title,  didn’t I? I’m referring to Old Spice’s fantastic marketing campaign. Have you seen it? It involves a sexy and very confident man standing in a towel, telling men to “smell like men.” [...]

Posted in Branding, Viral Marketing No Comments »

I wanted to write this post to make you aware of a growing wave of bloggers affecting change. It’s called Blog Action Day, and it’s an annual event designed to get people aware of a particular topic through blogs. I’ve participated in the last two. This year’s topic is climate change. I tried to find [...]

Posted in Featured, Viral Marketing 3 Comments »

Congrats to Deb for having the most creative IOS story! She won a $50 Spa Finder Gift Certificate! I get a lot of pitches, and I actually blog about 1% of them. But when I was approached about Xerox’s IOS site, I thought it was clever enough to share. And there’s a prize involved, so [...]

Posted in Featured, Viral Marketing 8 Comments »