David Meerman Scott Signed Book Giveaway!
Written on March 4, 2009 by Susan Payton
Update: I have chosen a winner! Scroll to the bottom to find out who it is!
You heard me right, folks. I have not one, but TWO David Meerman Scott books to give away to one lucky reader! Regular readers know that I quote David quite a lot in my posts on PR. I even interviewed him for my soon-to-be-published book.
A few years ago, David wrote The New Rules of Marketing & PR. This was cutting edge back before Twitter and Facebook took over, and he was pretty prophetic in what he said about how marketing and PR were changing. The winner will get a signed copy of The New Rules.
His newest book, World Wide Rave, talks about how to get people to visit your website, read your blog and talk about your brand just because they want to. I can’t wait to read this one! The winner will also get a signed copy of World Wide Rave!
Okay, so I only think it’s fair to make you work a little to win this prize package.
Leave a comment with your best suggestion as to how a business can create a World Wide Rave. How can you get people to talk about your brand? I’ll choose the best answer on March 13 (Friday the 13th. Oooh!).
Tweet the contest and get bonus points. Just copy and paste this into a tweet:
Win @dmscott’s books World Wide Rave & New Rules of Marketing & PR! http://snipr.com/d0pd0 #eggspert
Good luck!
3/13 And we have a winner! I have chosen Navaneeth for a great answer on how to create a World Wide Rave. Here’s Navaneeth’s answer. Congrats!
1. Solve a real problem, extremely well
Your business needs to make somebody’s life better. Find that person. Solve her problem extremely well.
2. Help your customer talk about you.
Provide tools for your customer to talk about how great your product/service is.Help them blog about it. Help them share it with thier Myspace/Facebook/Twitter friends.
3. Network with your customers to find others who facing the same problem.
You don’t need to look very far to find other customers. Your existing customer already knows some people who are facing the problem. Ask her. Find somebody and goto step 1
That’s a loaded question. There’s so many things that go into it, but I would say that the biggest thing is that your marketing can’t be boring.
Ok, I’ll just go ahead and send you my mailing address because winning these books was meant to be! I kid you not, I was at Border’s just 2 hours ago looking for “The New Rules of Marketing & PR” and couldn’t find it, even though their little computer database said it was “likely in stock”. I checked like 3 times, spent about 20 minutes combing the shelves to make sure it didn’t get put back in the wrong section, went back to the computer to make sure I had the right section and it changed from “likely in stock” to “order now”.
Then I come home, try to catch up on my RSS feeds and I see THIS! Its fate, I’m tellin’ ya.
Oh, and before I share my tip for creating a World Wide Wave, I also wanted to make sure I let you know that I did tweet this too.
Now…my suggestion for creating a World Wide Wave: Inject some personality into your business. Make it a living, breathing force instead of just some text on a website. You didn’t just start a business, you CREATED it and its up to you to breathe life into it.
I would say that the best way to create a world wide rave is first to create something that’s relevant to people all around the globe. Second, give away your best stuff absolutely free. Don’t require an email address, a password, or any other barrier or hoops for people to jump through.
Third, get the word out to as many people as you can announcing the freebie and ask all of them to get the word out and ask them to ask others to get the word out, etc.
Lastly, say please and thank you a lot, and mean it!
1. Solve a real problem, extremely well
Your business needs to make somebody’s life better. Find that person. Solve her problem extremely well.
2. Help your customer talk about you.
Provide tools for your customer to talk about how great your product/service is.Help them blog about it. Help them share it with thier Myspace/Facebook/Twitter friends.
3. Network with your customers to find others who facing the same problem.
You don’t need to look very far to find other customers. Your existing customer already knows some people who are facing the problem. Ask her. Find somebody and goto step 1
-Navaneeth
Wow ! Thanks for choosing my response. I’d love to have those books !