Don't You Wish You Could Buy Friends in High School?
Written on September 11, 2009 by Susan Payton
There’s been a quiet outlash by Facebook and others about companies like uSocial who are essentially selling Facebook friends to businesses looking for a wider audience. Facebook says the company, which adds friends for a fee, violates some of its policies. Once of which is not allowing a third party person to access another’s Facebook account.
But that’s what I do.
Well, not exactly. I don’t sell people on getting more friends. Egg creates or manages Facebook profiles and pages on behalf of clients who don’t want to do it themselves. We do add targeted friends. We also post updates, photos, videos and more. Are we a third party if we’re acting on behalf of the company??
In this day and age, it will be difficult to keep people from doing this. I searched for “buy friends on Facebook” and there are apps within Facebook that purport to do just that. Why aren’t they being lashed out at?
What do you think? How will Facebook enforce this policy and still keep businesses interested? If companies cannot employ third party marketers to use a tool they either don’t know how to use themselves or don’t have time to use, what will Facebook do to grow?
Pot meet kettle! Facebook will go through its growing pains. As people find even more clever ways to exploit its weaknesses and opportunities, we’ll see just how strong the leadership of the company is.
It’s kinda challenging situation for all the parties to get through with it without loosing the profitability. Susan, what would be the kinda solution, according to you?