It's Baaack! OfficeMax's ElfYourself Set to Ride Another Wave of Viral Marketing

Written on November 25, 2008 by Susan Payton

I got an email this morning telling me the ElfYourself campaign that had such phenomenal success last year was back this year. Yay! I had such fun playing with it and blogging about it last year, I was glad to see it return.

Although…I have to wonder. Will OfficeMax have the success it had last year? Can you duplicate a viral marketing campaign? We shall see. I plan to count how many times I get an ElfYourself email from a friend. Not that that will be a true gauge of the campaign’s success, but it will give me something to do.

Ain’t my family cute?

Posted in Advertising, Holiday Marketing

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