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The Marketing Eggspert Blog http://www.marketingeggspert.com Wed, 10 Sep 2014 15:00:51 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 Your Guide to Using Social Video http://www.marketingeggspert.com/guide-using-social-video?utm_source=rss&utm_medium=rss&utm_campaign=guide-using-social-video http://www.marketingeggspert.com/guide-using-social-video#comments Wed, 10 Sep 2014 15:00:51 +0000 http://www.marketingeggspert.com/?p=2964 No longer do you need a fancy camera and equipment to take great videos for your brand. Here we look at social video, the big players, and the details you need to know.

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What the Box says about Your Product (and Business) http://www.marketingeggspert.com/box-says-product-business?utm_source=rss&utm_medium=rss&utm_campaign=box-says-product-business http://www.marketingeggspert.com/box-says-product-business#comments Fri, 05 Sep 2014 15:00:01 +0000 http://www.marketingeggspert.com/?p=2997 We all know the value of developing a trustworthy, authoritative brand for our businesses, which is why we place great efforts in our designs, copy, advertising, marketing, customer support, and all other activities to leave a positive impact on our market and customers.

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Getting More from Your Transactional Emails http://www.marketingeggspert.com/getting-transactional-emails?utm_source=rss&utm_medium=rss&utm_campaign=getting-transactional-emails http://www.marketingeggspert.com/getting-transactional-emails#comments Wed, 03 Sep 2014 15:00:45 +0000 http://www.marketingeggspert.com/?p=2992 Email marketing is far from dead. In fact, transactional emails are a pretty fantastic way to spur existing contacts into making a purchase. Here we look at tips to maximize your transactional emails, courtesy of Campaigner.

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How to Motivate Yourself to Get Sh#% Done! http://www.marketingeggspert.com/motivate-get-sh-done?utm_source=rss&utm_medium=rss&utm_campaign=motivate-get-sh-done http://www.marketingeggspert.com/motivate-get-sh-done#comments Mon, 01 Sep 2014 15:00:52 +0000 http://www.marketingeggspert.com/?p=2990 As I write this, I’m bleary from a delicious brunch and the afternoon sun warming up my office. There’s nothing I’d like more than to take a long, luxurious nap. But alas, there’s work to be done.

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7 Headline Templates to Steal (And Why You Should) http://www.marketingeggspert.com/7-headline-templates-steal?utm_source=rss&utm_medium=rss&utm_campaign=7-headline-templates-steal http://www.marketingeggspert.com/7-headline-templates-steal#comments Fri, 29 Aug 2014 15:00:07 +0000 http://www.marketingeggspert.com/?p=2985 Have you ever read seven to ten words that stopped you dead in your tracks? Then you’ve read a convincing headline!

Headlines are perhaps the most important component of your blog post. A headline is what shows the reader the value you’re about to deliver and gets her to click further so she can learn more from you. A headline spurs traffic to your website while establishing your credibility online.

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Why No One Is Reading Your Blog http://www.marketingeggspert.com/one-reading-blog?utm_source=rss&utm_medium=rss&utm_campaign=one-reading-blog http://www.marketingeggspert.com/one-reading-blog#comments Wed, 27 Aug 2014 15:00:16 +0000 http://www.marketingeggspert.com/?p=2988 You started your blog, you’re faithful to your posting schedule, your copy is free of grammatical errors, your content is strong and no one is reading. Waaaaaaaaaaah. Don’t cry. Look at what you can do to ensure your blog is getting the eyeballs it deserves.

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3 Social Media Tools for Pre-Trade Show Marketing http://www.marketingeggspert.com/3-social-media-tools-pre-trade-show-marketing?utm_source=rss&utm_medium=rss&utm_campaign=3-social-media-tools-pre-trade-show-marketing http://www.marketingeggspert.com/3-social-media-tools-pre-trade-show-marketing#comments Mon, 25 Aug 2014 15:00:50 +0000 http://www.marketingeggspert.com/?p=2980 Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go overlooked. However, with the rising popularity of social media, getting word out to your followers doesn’t have to be difficult or complicated. Take note of a few essential tips and tricks of the digital marketing trade and you can get a head start on attracting foot traffic to your exhibit.

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Small Business Influencer Wants Your Marketing Campaigns and Growth Stories http://www.marketingeggspert.com/small-business-influencer-wants-marketing-campaigns-growth-stories?utm_source=rss&utm_medium=rss&utm_campaign=small-business-influencer-wants-marketing-campaigns-growth-stories http://www.marketingeggspert.com/small-business-influencer-wants-marketing-campaigns-growth-stories#comments Fri, 22 Aug 2014 15:00:27 +0000 http://www.marketingeggspert.com/?p=2987 Now that the 2014 Small Business Influencer Awards are underway, we’re looking for more submissions in all categories, but particularly in our two newest:

Marketing Campaign
Growth Story

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5 Things Micropreneurs Worry About (and How Not to Worry) http://www.marketingeggspert.com/5-things-micropreneurs-worry-worry?utm_source=rss&utm_medium=rss&utm_campaign=5-things-micropreneurs-worry-worry http://www.marketingeggspert.com/5-things-micropreneurs-worry-worry#comments Wed, 20 Aug 2014 15:00:35 +0000 http://www.marketingeggspert.com/?p=2970 As I’ve said before, micropreneurs have a different set of worries than small business owners who operate larger companies. We’re less concerned about payroll and more concerned about paying ourselves. Let’s look at five of the biggest headaches we gnash our teeth over.

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How to React When Your Brand’s Name is Tarnished Online http://www.marketingeggspert.com/react-brands-name-tarnished-online?utm_source=rss&utm_medium=rss&utm_campaign=react-brands-name-tarnished-online http://www.marketingeggspert.com/react-brands-name-tarnished-online#comments Mon, 18 Aug 2014 15:00:15 +0000 http://www.marketingeggspert.com/?p=2978 Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.

The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers on social media networks to find more information about a product or service.

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