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	<title>The Marketing Eggspert Blog</title>
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		<title>From Lead411: Understanding User Generated Content</title>
		<link>http://www.marketingeggspert.com/from-lead411-understanding-user-generated-content</link>
		<comments>http://www.marketingeggspert.com/from-lead411-understanding-user-generated-content#comments</comments>
		<pubDate>Mon, 06 Sep 2010 16:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[user generated content]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2101</guid>
		<description><![CDATA[This is from my post on Lead411. What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists. So, what exactly is user generated content? In a nutshell, it&#8217;s content created by someone [...]]]></description>
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		<title>From Lead411: Facebook Marketing by Justin Levy</title>
		<link>http://www.marketingeggspert.com/from-lead411-facebook-marketing-by-justin-levy</link>
		<comments>http://www.marketingeggspert.com/from-lead411-facebook-marketing-by-justin-levy#comments</comments>
		<pubDate>Thu, 02 Sep 2010 16:50:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Review]]></category>
		<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[justin levy]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2097</guid>
		<description><![CDATA[This is from my post on Lead411. With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That&#8217;s what I&#8217;m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy.  It&#8217;s a handy book to have on [...]]]></description>
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		<title>From Lead411: How to Measure Engagement</title>
		<link>http://www.marketingeggspert.com/from-lead411-how-to-measure-engagement</link>
		<comments>http://www.marketingeggspert.com/from-lead411-how-to-measure-engagement#comments</comments>
		<pubDate>Mon, 30 Aug 2010 16:10:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2096</guid>
		<description><![CDATA[This is from my post on Lead411. To read the entire post click here. One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone&#8217;s talking and no one&#8217;s paying attention. Dollar for dollar, you CANNOT [...]]]></description>
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		<title>I am Speaking at Lavacon</title>
		<link>http://www.marketingeggspert.com/i-am-speaking-at-lavacon</link>
		<comments>http://www.marketingeggspert.com/i-am-speaking-at-lavacon#comments</comments>
		<pubDate>Fri, 27 Aug 2010 16:18:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2105</guid>
		<description><![CDATA[I am officially a speaker at the Lavacon Conference, to be held in San Diego September 29 to October 2. This conference is chock full of sessions on how to use social media and content to get the most out of your marketing. There&#8217;s even a session on how to use Foursquare for your business. [...]]]></description>
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		<title>From Mashable: Get the Most Out of Your Facebook Page</title>
		<link>http://www.marketingeggspert.com/from-mashable-get-the-most-out-of-your-facebook-page</link>
		<comments>http://www.marketingeggspert.com/from-mashable-get-the-most-out-of-your-facebook-page#comments</comments>
		<pubDate>Thu, 26 Aug 2010 23:17:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[facebook]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2104</guid>
		<description><![CDATA[This is from my post on Mashable. So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos … but no one seems to care. What are you supposed to do now? You’re on the right track, so congratulate [...]]]></description>
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		<title>From Lead411: Questions to Ask When Selling</title>
		<link>http://www.marketingeggspert.com/from-lead411-questions-to-ask-when-selling</link>
		<comments>http://www.marketingeggspert.com/from-lead411-questions-to-ask-when-selling#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2098</guid>
		<description><![CDATA[This is from my post on Lead411. After reading a stack of recent books on marketing, I went back to an older book for some great advice on selling. The Power of Consultative Selling, released in 1987 by Bryce Webster, has some great advice that still rings true when it comes to selling. As a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From Lead411: Using Twitter for Business</title>
		<link>http://www.marketingeggspert.com/from-lead411-using-twitter-for-business</link>
		<comments>http://www.marketingeggspert.com/from-lead411-using-twitter-for-business#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:07:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media, Marketing & Networking]]></category>
		<category><![CDATA[twitter for business]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2095</guid>
		<description><![CDATA[This is from my post on Lead411. To read the entire post click here. Twitter is a marketing tool to be reckoned with. It&#8217;s boosting web traffic and sales for many businesses, from the smallest mom and pop shop to major corporations like Dell and QuickBooks. Every business uses Twitter in its own unique way, [...]]]></description>
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		<title>From Lead411: Why Marketing is So Important</title>
		<link>http://www.marketingeggspert.com/from-lead411-why-marketing-is-so-important</link>
		<comments>http://www.marketingeggspert.com/from-lead411-why-marketing-is-so-important#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:00:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Budget Marketing]]></category>
		<category><![CDATA[marketing plan]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2093</guid>
		<description><![CDATA[This is from my post on Lead411&#8242;s blog. A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From Lead411: Email Newsletters 101</title>
		<link>http://www.marketingeggspert.com/email-newsletters-101</link>
		<comments>http://www.marketingeggspert.com/email-newsletters-101#comments</comments>
		<pubDate>Thu, 12 Aug 2010 15:50:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email newsletters]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2090</guid>
		<description><![CDATA[This is from my post on Lead411. It surprises me how many companies aren’t using email newsletters as part of their marketing strategy. It’s super affordable and easy to set up, and can be extremely effective. If you’re not yet using email to market, here’s what you need to know to get started. Choose a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From Lead411: How Online Press Releases Boost Web Traffic</title>
		<link>http://www.marketingeggspert.com/online-press-releases</link>
		<comments>http://www.marketingeggspert.com/online-press-releases#comments</comments>
		<pubDate>Mon, 09 Aug 2010 16:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[PR]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.marketingeggspert.com/?p=2088</guid>
		<description><![CDATA[This is from my post on Lead411. I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of [...]]]></description>
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