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The Marketing Eggspert Blog http://www.marketingeggspert.com Wed, 27 Aug 2014 15:00:16 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Why No One Is Reading Your Blog http://www.marketingeggspert.com/one-reading-blog?utm_source=rss&utm_medium=rss&utm_campaign=one-reading-blog http://www.marketingeggspert.com/one-reading-blog#comments Wed, 27 Aug 2014 15:00:16 +0000 http://www.marketingeggspert.com/?p=2988 You started your blog, you’re faithful to your posting schedule, your copy is free of grammatical errors, your content is strong and no one is reading. Waaaaaaaaaaah. Don’t cry. Look at what you can do to ensure your blog is getting the eyeballs it deserves.

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3 Social Media Tools for Pre-Trade Show Marketing http://www.marketingeggspert.com/3-social-media-tools-pre-trade-show-marketing?utm_source=rss&utm_medium=rss&utm_campaign=3-social-media-tools-pre-trade-show-marketing http://www.marketingeggspert.com/3-social-media-tools-pre-trade-show-marketing#comments Mon, 25 Aug 2014 15:00:50 +0000 http://www.marketingeggspert.com/?p=2980 Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go overlooked. However, with the rising popularity of social media, getting word out to your followers doesn’t have to be difficult or complicated. Take note of a few essential tips and tricks of the digital marketing trade and you can get a head start on attracting foot traffic to your exhibit.

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Small Business Influencer Wants Your Marketing Campaigns and Growth Stories http://www.marketingeggspert.com/small-business-influencer-wants-marketing-campaigns-growth-stories?utm_source=rss&utm_medium=rss&utm_campaign=small-business-influencer-wants-marketing-campaigns-growth-stories http://www.marketingeggspert.com/small-business-influencer-wants-marketing-campaigns-growth-stories#comments Fri, 22 Aug 2014 15:00:27 +0000 http://www.marketingeggspert.com/?p=2987 Now that the 2014 Small Business Influencer Awards are underway, we’re looking for more submissions in all categories, but particularly in our two newest:

Marketing Campaign
Growth Story

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5 Things Micropreneurs Worry About (and How Not to Worry) http://www.marketingeggspert.com/5-things-micropreneurs-worry-worry?utm_source=rss&utm_medium=rss&utm_campaign=5-things-micropreneurs-worry-worry http://www.marketingeggspert.com/5-things-micropreneurs-worry-worry#comments Wed, 20 Aug 2014 15:00:35 +0000 http://www.marketingeggspert.com/?p=2970 As I’ve said before, micropreneurs have a different set of worries than small business owners who operate larger companies. We’re less concerned about payroll and more concerned about paying ourselves. Let’s look at five of the biggest headaches we gnash our teeth over.

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How to React When Your Brand’s Name is Tarnished Online http://www.marketingeggspert.com/react-brands-name-tarnished-online?utm_source=rss&utm_medium=rss&utm_campaign=react-brands-name-tarnished-online http://www.marketingeggspert.com/react-brands-name-tarnished-online#comments Mon, 18 Aug 2014 15:00:15 +0000 http://www.marketingeggspert.com/?p=2978 Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.

The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers on social media networks to find more information about a product or service.

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How To Discover (And Manage) What People Are Saying About Your Brand On Social http://www.marketingeggspert.com/discover-manage-people-saying-brand-social?utm_source=rss&utm_medium=rss&utm_campaign=discover-manage-people-saying-brand-social http://www.marketingeggspert.com/discover-manage-people-saying-brand-social#comments Fri, 15 Aug 2014 15:00:29 +0000 http://www.marketingeggspert.com/?p=2977 Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think, and can help you get out in front of a problem and, if done well, can have a positive impact on your bottom line. So let’s look at a few helpful tools small businesses can use to monitor what people are saying about their brand on social and how to respond.

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Taking Your Business Blog to the Next Level http://www.marketingeggspert.com/taking-business-blog-next-level?utm_source=rss&utm_medium=rss&utm_campaign=taking-business-blog-next-level http://www.marketingeggspert.com/taking-business-blog-next-level#comments Wed, 13 Aug 2014 15:00:09 +0000 http://www.marketingeggspert.com/?p=2975 Now that you’ve started your business blog, it’s time for some advanced tactics to attract more readers, beef up your content, and become known as an expert in your industry.

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Twitter Now Offers Analytics Even to Those Who Don’t Buy Ads http://www.marketingeggspert.com/twitter-now-offers-analytics-even-dont-buy-ads?utm_source=rss&utm_medium=rss&utm_campaign=twitter-now-offers-analytics-even-dont-buy-ads http://www.marketingeggspert.com/twitter-now-offers-analytics-even-dont-buy-ads#comments Mon, 11 Aug 2014 15:00:14 +0000 http://www.marketingeggspert.com/?p=2973 While brands that advertise on Twitter have long had access to analytics within Twitter’s ad platform, now the rest of us get our hands on the good stuff too.

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Nominations for the 4th Annual Small Business Influencer Awards are Open! http://www.marketingeggspert.com/nominations-4th-annual-small-business-influencer-awards-open?utm_source=rss&utm_medium=rss&utm_campaign=nominations-4th-annual-small-business-influencer-awards-open http://www.marketingeggspert.com/nominations-4th-annual-small-business-influencer-awards-open#comments Fri, 08 Aug 2014 15:00:53 +0000 http://www.marketingeggspert.com/?p=2972 It’s time, once again folks, to start thinking about those leaders and experts in the small business community who have guided you to success with your own company.

Yes, it’s the 4th annual Small Business Influencer Awards, and nominations are currently being accepted.

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How Mobile Marketing is Dominating Our World http://www.marketingeggspert.com/mobile-marketing-dominating-world?utm_source=rss&utm_medium=rss&utm_campaign=mobile-marketing-dominating-world http://www.marketingeggspert.com/mobile-marketing-dominating-world#comments Wed, 06 Aug 2014 15:00:58 +0000 http://www.marketingeggspert.com/?p=2962 We live in exciting times. Mobile is taking over our world, and we embrace it. Here are some interesting facts about mobile marketing, and what you should know about it as a small business owner, courtesy of Ivan Serrano.

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