This is from my post on Corpnet.
The year is almost over, and it’s time to evaluate how you did in your marketing efforts. If you started the year with a well-developed marketing strategy, chock full of tools like social media, PR and blogging, now is your chance to determine what worked and what didn’t.
Why You Should Analyze
It would certainly be easier to keep doing the same marketing activities you’ve been doing year after year, but you’d be wasting valuable time and effort in doing so. Instead, paying attention to which marketing tools brought you the best results, and which under-delivered can help you better tailor your marketing plan for 2013.
Technology is making marketing move at the speed of light, so what might have been working in January of this year might be less effective 12 months later. Likewise, there are always new marketing tools popping up, so now is a good time to choose a few of them to try out for next year.
How to Analyze Your Marketing Efforts
If you have Google Analytics or another analytics program embedded in your website (and you do, right??) it’s easy enough to see which websites sent traffic to your site. (In Google Analytics, look under Content, then Traffic Sources) You can look at this on a month-by-month comparison or the big picture from the entire year. Once you see how much (or how little) traffic each source has sent you, you can determine whether it’s worth it to keep using that marketing channel.
To read the entire post, click here.