From Lead411: Facebook Marketing by Justin Levy

Written on September 2, 2010 by admin

This is from my post on Lead411.

With so many books out there on social media, it can be hard to know which ones are worth buying and reading. That’s what I’m here for! I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign by Justin Levy.  It’s a handy book to have on your desk as you navigate the world of Facebook for business.

Levy (who is a colleague of mine) does a great job of addressing the why and how of having a Facebook Page. He dedicates a chapter on developing a Facebook strategy (something that should be addressed before even getting started). He encourages you to ask yourself:

To read the post in its entirety, click here.

Posted in Book & Product Review, Social Media, Marketing & Networking

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