From Lead411: How to Measure Engagement

Written on August 30, 2010 by admin

This is from my post on Lead411. To read the entire post click here.

One of the big debates in my industry (internet marketing and social media) is how to calculate the ROI of things like Twitter, Facebook and blogs. The problem is, everyone’s talking and no one’s paying attention.

Dollar for dollar, you CANNOT measure the ROI of these tactics.

There. I said it. Now, after the shock wears off, let me explain.

Say I see a tweet for a local restaurant, but don’t rush out to patronize it that week. However, three months down the road I happen to be in that area. I have a choice of several restaurants, but remembering that tweet, I elect to eat at that one. How do you measure that? I probably won’t tell the waitress that I’m there because of a three-month old tweet.

Keep reading this post on Lead411.