From Lead411: Imitation and CopyCat Products
Written on July 29, 2010 by admin
This is an excerpt from a post I wrote on Lead411. Read it here.
I’m in San Diego, where they recently opened the first Microsoft Store. I haven’t been, and honestly don’t plan to go, since there’s no need to go to a store to buy software. That I already own.
There’s been a lot of comparison of Microsoft’s store to the Apple stores, and with good reason. It seems they copied the concept down to the Genius Bar and then changed the name and color of everything. Many have said they wished Microsoft would have expressed its brand in more unique ways.
What do you think? Is Microsoft’s copying the Apple concept appealing or a turnoff?
Read the rest of the post on Lead411.
