From Lead411: Understanding User Generated Content

Written on September 6, 2010 by admin

This is from my post on Lead411.

What better way to market your business than to get your customers talking about it? User generated content can be a great way to help your message spread virally through your brand evangelists.

So, what exactly is user generated content? In a nutshell, it’s content created by someone other than the brand. This could include:

product or book reviews posted by consumers
blog posts
videos about the product
articles
forums
wikis

In days gone by, companies tried to control what was said about them. Only they could release information about the brand. But today, companies have to relinquish control in order to let consumers have their say, for better or worse.

Read the entire post. Click here.