From Lead411: What a Naked Black Man Can Teach You About Marketing
Written on July 26, 2010 by admin
This is an excerpt from my post on Lead411 Blog. Click here to read the entire post.
Got your attention with that title, didn’t I? I’m referring to Old Spice’s fantastic marketing campaign. Have you seen it? It involves a sexy and very confident man standing in a towel, telling men to “smell like men.”
Recently the campaign went into overdrive by posting videos in direct response to comments (most of them by celebrities) on Twitter. His responses are hilarious, like offering Kevin Rose advice on being sick, or flirting with Alyssa Milano.
So did it work? Each of the videos have received between 500,000 and over a million views, and the viral buzz online is tremendous. We’ll see if his taunts to make men more manly or encouraging women to get their men to smell like him works.
Read the rest of this post on Lead411.
