From Lead411: Why Marketing is So Important
Written on August 16, 2010 by admin
This is from my post on Lead411′s blog.
A year ago, I wrote a lot about the importance of marketing, even in the difficult financial climate we were experiencing. Times may be a bit better now, but marketing belts are still being tightened. I have no problem with spending less on marketing (in fact, all of the techniques I talk about on this blog are for small budgets), but the key is that you have to market, at any budget.
Without marketing, you have no clients. How will people know about your products or services if you don’t communicate? Whether it’s Twitter, a press release, email or a blog, you need to expand your reach to new contacts and customers. It’s not necessary that you take out an ad in a glossy magazine to get results, or even a billboard. You can get better results if you look at how your customers communicate and reach them through those channels.
To read the entire post, click here.
