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From Mashable: Get the Most Out of Your Facebook Page

Written on August 26, 2010 by admin

This is from my post on Mashable.

So you paid attention to what everyone is saying and you created a Facebook Page for your business. You’ve got your press release links, photos and videos … but no one seems to care. What are you supposed to do now?

You’re on the right track, so congratulate yourself. A lot of small business owners don’t even bother to create a page — they’re simply not “on” Facebook.

But it’s all about where your customers and future customers hang out. And with people spending more than 700 billion minutes per month on this social networking site, it seems pretty apparent that your business needs to be hanging out there too.

Let’s review your Page. Go ahead, pull it up. Your Facebook Page should contain all or most of these:

  • Links to your blog posts
  • Links to related articles (whether they’re yours or not)
  • Videos
  • Photos
  • Discussions

This type of content is key in getting people to “Like” your page, and contributes to its overall success. And how do we define success? By getting people to interact and leave comments on your Facebook Page, as well as travel from the page to your company’s website and, of course, buying your product.

Read the entire post here.

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