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	<title>Comments on: How are you Aiming Your Marketing Message to Consumers?</title>
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		<title>By: Marketing That Works: Becoming a Brand - The Marketing Eggspert - marketing, web marketing, marketing 2.0, web 2.0, shoestring marketing</title>
		<link>http://www.marketingeggspert.com/how-are-you-aiming-your-marketing-message-to-consumers/comment-page-1#comment-64</link>
		<dc:creator>Marketing That Works: Becoming a Brand - The Marketing Eggspert - marketing, web marketing, marketing 2.0, web 2.0, shoestring marketing</dc:creator>
		<pubDate>Fri, 04 Jan 2008 19:34:29 +0000</pubDate>
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		<description>[...] becoming an expert in your field is easy. What&#8217;s difficult is becoming a brand. Recently I was contacted by an individual who wants to brand himself as a real estate expert. It [...]</description>
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		<title>By: Marketing That Works: Becoming a Brand - The Marketing Eggspert - marketing, web marketing, marketing 2.0, web 2.0, shoestring marketing</title>
		<link>http://www.marketingeggspert.com/how-are-you-aiming-your-marketing-message-to-consumers/comment-page-1#comment-65</link>
		<dc:creator>Marketing That Works: Becoming a Brand - The Marketing Eggspert - marketing, web marketing, marketing 2.0, web 2.0, shoestring marketing</dc:creator>
		<pubDate>Fri, 04 Jan 2008 19:34:29 +0000</pubDate>
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		<description>[...] becoming an expert in your field is easy. What&#8217;s difficult is becoming a brand. Recently I was contacted by an individual who wants to brand himself as a real estate expert. It [...]</description>
		<content:encoded><![CDATA[<p>[...] becoming an expert in your field is easy. What&#8217;s difficult is becoming a brand. Recently I was contacted by an individual who wants to brand himself as a real estate expert. It [...]</p>
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