How Much Does It Cost To Get Martha Stewart To Say Whatever You Want?
Written on May 22, 2007 by Susan Payton
Here’s a heck of a deal: For only $250,000, Martha Stewart will personally shill your product on her show. She even promises to “work in an advertiser’s talking points.” If you don’t have that much dough, you can grab a “one-time in-show oral mention with product close-up” for only $100,000. (wow)
Marketing Genius or Desperate Act?
Now, I personally don’t care for the Queen of Craft. I didn’t before her vacation in prison. My first reaction to this article was, “Hah! She must be desperate. How pathetic.” But then I thought about it. I think this is generating such a buzz because it’s a public call for advertising. But what do you think happens on sitcoms when that Pepsi can is strategically placed to show its branding? Or a character laces up his Nikes?
Product placement filled the place of commercials when we stopped paying attention to them. Only now, we’re not paying attention to television product placement, but rather online tools like YouTube (Or the really clever video put out by Microsoft Digital Advertising Solutions — previous post)
Let her promote toilet scrubbers and doilies. You can bet the companies that take Martha up on that offer will see their sales skyrocket as a result. Despite my personal feelings about her, she is a proven money maker and tastemaker.
Maybe next time she should make a YouTube video.
