How-To Tuesday: Finding Your Niche

Written on August 11, 2009 by Susan Payton

This is a combination How-To Tuesday post and a book review. I just read Susan Friedmann’s book, Riches in Niches: How to Make it BIG in a Small Market. What a great resource!

Despite me being the Marketing Eggspert,  I have yet to find my niche. Susan’s book gave me some great practical advice I want to share with you about finding your niche.

Now as you know (or maybe you don’t), becoming what Susan calls a Nichepreneur has many  benefits:

• People want an expert.
• More specialization=higher fees
• Nichepreneurs control their own destinies

But how do you find a niche to master? Here’s Susan’s advice:

1. Explore a growth industry.
2. Check where you can best use your past experience.
3. Decide what you’re passionate about.
4. Use Susan’s secret principle to find where your best opportunity to be an expert lies (not giving that away; buy the book to learn the secret principle).
5. Identify the needs, trends, and challenges of the industry you’ve chosen.
6. Figure out what solutions you can implement.
7. Figure out what groups can help market your services or products.

Her book has so much more good stuff in it, so I definitely recommend you buy your own copy.

Posted in Book & Product Review

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