How To Tuesday: Halloween Marketing: Trending on Twitter
Written on October 20, 2009 by Susan Payton
Due to the fact last year’s Halloween Marketing is getting heavy hits right now, I thought I’d talk about Halloween and social media this year.
Are you familiar with trending on Twitter? Basically it’s what people are talking about right now on Twitter. It could be Kate Gosselin. The real Shaq. The economy. Halloween.
If you use Twitter, you may have noticed on the right hand side of your profile page a list of Trending Topics. Click on any of them and you’ll see the most recent streams mentioning this word or hashtag. If you’re interested in the topic, it’s a great way to see what people are saying about it.
Halloween is currently a trending topic. Understandable, since it’s just around the corner.
Let’s look at this from a marketing perspective. If you could find some relationship to Halloween and tweet about it, your tweet would appear in that trending stream. People would click on it. They’d follow you. They’d visit your website. Not bad for 140 characters.
Let’s give it a try. What do you do? Are you having a Halloween sale? Selling special items just for Halloween? If you can’t think of anything that directly relates, try offering tips. Write a blog post (a la this one) and tweet it out to get traffic to it. Here’s a few suggestions:
- PR people can tweet 10 Halloween-worthy press release ideas
- Real estate folks can tweet top not-so-scary housing markets with hashtag #halloween
- DJs can tweet Halloween party venues
Get creative. It’s fun. And you don’t have to stick to Halloween. Take any trending topic and relate it to what you do, then make sure to use that keyword or hashtag in your tweet. Track the traffic that comes to your site as a result.
