I’ve long been looking for my niche in marketing and PR. It’s been hard: I help with social media, press releases, email marketing, copywriting…no one thing has made me stand out, nor did one area bring in enough bacon to foresake the rest. While I will continue to offer all these services through Egg Marketing & Public Relations, a conversation with Sparkplugging’s founder, Wendy Piersall, helped me hit the nail on the head.
I help bridge the gap between PR and bloggers.
I’ve talked on this subject a bit on this blog, but not in depth. Still, it’s what I pitch to 90% of my clients. I help them garner product reviews and giveaways on targeted blogs to help expand their reach.
That’s a niche, right??
And so I’ve decided to work on branding myself as this bridge between the two. The branding will involve writing articles, giving presentations, doing interviews, writing more blog posts…the list will be endless.
And to help me stay on task, I’ve decided to inaugurate every Friday as Branding Friday. You’ll get a behind-the-scenes peek at what I’m doing to brand myself and I’ll discuss ways you can brand yourself as an Eggspert in your field. Deal? Each week I’ll give myself a task to do in the upcoming week. I’ll report back the following Friday.
What do you think? Do you have questions I can answer about how your company can use bloggers as a media resource?