Despite the influx of daily deals in my inbox, I feel like the overall opinion by businesses is that these deals may not be worth the effort. From a consumer’s perspective, I’d like to argue that point.
Through a daily deal, I found out there was a cool little world market with organic produce and fresh fish around the corner from my son’s school. I never would have stopped there had I not bought a deal there.
I read the company’s Yelp page, as I tend to do. Nothing but positive comments.
Then I went to redeem my coupon. Turns out what I love most about this place is not the great deal I bought, but the folks who work there. They do customer service right. And no, outside of that deal, things aren’t that cheap. But I have been back. And I will continue to go back. Because like I’ve said in the past: it all comes down to good customer service. If a brand takes out a Groupon deal and doesn’t deliver on that, people will not be back.
People like to pay less than something is worth. No question about it. But we’re also willing to be loyal to a brand if it treats us well, the way this market did me.
So no, I don’t think Groupon and daily deal sites are dead yet. I think businesses are starting to realize how to use them to their advantage. And that’s a good thing.
Photo: Groupon on Flickr