I Vote for the 1-Second Ad
Written on January 23, 2009 by Susan Payton
Chris Brogan had a post this week about Miller High Life’s 1 Second Ad. I had to chime in too.
The ad campaign comes as a mockery of the companies that pay $3 million for Super Bowl ads (which I unfortunately never see because I don’t watch football). It’s ridiculous, really. I wonder what the return on investment is. How many cans of beer can people buy from one commercial on during a football game to recoup $3 million?
Anyway, I like Miller’s take for several reasons:
- It’s funny
- The guy is believable as your average beer loving comedian
- They get the point across in 1 second
- It’s creating a buzz
And that is the makings of viral marketing, folks! Check out the site.
