If You Can't Do Good Marketing, Get Out of the Kitchen

Written on January 16, 2009 by Susan Payton

I understand that small business owners and entrepreneurs want to do their own marketing. Budgets are tight, staffs are small. And I fully support that. In fact, that’s the goal of this blog: to provide entrepreneurs with the tools they need to do their own marketing. But let me make this caveat:

If you’re doing bad marketing, you shouldn’t do marketing at all.

You know who I’m talking about. You’ve seen those low budget commercials, crappy websites, unprofessional blogs, horrible emails…the list goes on. And do you buy from those companies? No.

So how do you know if you’re doing bad marketing?

• You aren’t getting sales as a result of your efforts
• You wrote the copy and you are not a writer by any stretch of the imagination
• You’ve done no research into good copywriting, setting up a blog, email campaigns, etc.
• You don’t ask or get feedback on your marketing
• You hate doing it
• People unsubscribe from your email list faster than you can send out emails

I know you want to save money. I appreciate that. But you might be wasting more time and money in trying to go it alone than you would hiring a competent professional. Marketing consultants, like yours truly, often charge per project or a monthly marketing fee, so you only pay for the marketing you need. And they get it done in a fraction of the time it takes you.

So decide what your time is worth, and determine whether you truly think your marketing results are optimal. Then give me a call.

Posted in Marketing 2.0

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