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Interview with Steve Yastrow

Written on November 12, 2008 by Susan Payton

I just got back from The Loyalty Expo here in Orlando and met some amazing people. One of them was Steve Yastrow. He’s the author of We: The Ideal Customer Relationship (which I’m reading now) and Brand Harmony. He gave an impressive keynote speech on building a solid relationship with customers, and I was able to interview him afterward.

Watch the video and start thinking about how your customers think of you. Is it “them and me” or “we?”

[youtube]http://www.youtube.com/watch?v=wq-pwxe9RYs[/youtube]

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Posted in Customer Service and Loyalty

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  1. Steve Yastrow and Creating We Relationships | The Marketing Eggspert | December 29th, 2008at 9:36 am

    [...] while back, I posted my interview with Steve Yastrow, author of We: The Ideal Customer Relationship and Brand Harmony. I just finished We and wanted to [...]

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