Small Business Marketing Tip #1: Effective contact management as a marketing strategy
Written on April 28, 2007 by Susan Payton
Contact Management as a Marketing Strategy
Do you have a database of contact information for your clients? What about people who are interested in your company, but who have not yet made their first purchase? If you don’t have a database of contacts, you should. Keeping in contact with your current and future clients keeps you on top of their minds, which makes them more likely to buy from you.
Every time you get a business card or an email from a potential customer, add it to your database. It will quickly grow! Send your contacts regular specials or sales items. Consider creating a sales campaign specifically for your contacts that entitles them to special deals that the average shopper can’t get. This exclusivity will make the offer that much more attractive.
You can create a regular newsletter, filled with information on your industry and your company. You don’t have to make the entire newsletter a commercial about your company. People like to get useful information without being bombarded with advertising. You can tastefully input an ad or mention of your product to the side in the newsletter while maintaining style and usefulness.
When holidays come around, spread the love. Send holiday and birthday cards to your mailing list, letting them know you’re thinking of your clients on these special days. As you know, people like to feel special, and getting a card from you will make them feel fantastic.
-Susan
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
[...] Payton presents Marketing Tip #1: Continuously market and grow your business by keeping in constant contact. posted at eggmarketingblog.com, saying, “This post is an outline of how to help market and [...]
Susan, this is excellent advice. I would add, give customers (or browsers) the opportunity to join your mailing list. If you ask more than the name and address type questions, you can begin to tailer the constant communication in the way that is most relevant to the individual.
Chuck–
That’s true. I’m a firm believer in not sending a blanket message to contacts (i.e. Viagra emails, so customizing your contact base is extremely important!
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