Let the Public Vote on Your Ad Campaign
Written on December 30, 2009 by Susan Payton
I’m a little slow to get through the stack of business magazines on my table, so forgive me for delivering this story a little late. Fortune Magazine asked 5 Detroit ad agencies to come up with an ad that would draw young professionals to Detroit. Then they invited the public to vote on them.
I hated all the ads but #2, and unfortunately I voted too late to make a difference. Still, I love the idea of asking the people what appeals to them. After all, it’s not the big-time ad execs at the top that the ads are targeting. It’s me. And you. More clients should make ad agencies compete and get the opinions of the average professional, in my opinion.
I like and number five with Kid Rock on the cover. By Leo Burnett. I am originally from the Detroit area, and I think this would sell the most copies. the cover looks pretty hip. Just my two cents!