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	<title>Comments on: Marketing That Works: The Lumpy Package</title>
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	<link>http://www.marketingeggspert.com/marketing-that-works-the-lumpy-package</link>
	<description>Marketing Made Easy.</description>
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		<title>By: Gaida</title>
		<link>http://www.marketingeggspert.com/marketing-that-works-the-lumpy-package/comment-page-1#comment-153</link>
		<dc:creator>Gaida</dc:creator>
		<pubDate>Fri, 20 Jun 2008 04:22:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.eggmarketingblog.com/2007/10/19/marketing-that-works-the-lumpy-package/#comment-153</guid>
		<description>The &#039;lumpy&#039; package is a great idea.  I&#039;ve also heard of promotions that worked well when they included a chocolate (hopefully not in the middle of summer)

If I enter a competition I usually create my own envelope from brightly coloured card or use old magazine pages to make them stand out... and it works!</description>
		<content:encoded><![CDATA[<p>The &#8216;lumpy&#8217; package is a great idea.  I&#8217;ve also heard of promotions that worked well when they included a chocolate (hopefully not in the middle of summer)</p>
<p>If I enter a competition I usually create my own envelope from brightly coloured card or use old magazine pages to make them stand out&#8230; and it works!</p>
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		<title>By: There&#8217;s a Time and a Place for Direct Mail &#124; The Marketing Eggspert</title>
		<link>http://www.marketingeggspert.com/marketing-that-works-the-lumpy-package/comment-page-1#comment-152</link>
		<dc:creator>There&#8217;s a Time and a Place for Direct Mail &#124; The Marketing Eggspert</dc:creator>
		<pubDate>Fri, 20 Jun 2008 00:37:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.eggmarketingblog.com/2007/10/19/marketing-that-works-the-lumpy-package/#comment-152</guid>
		<description>[...] it will capture the recipients&#8217; attention, and why they should look further at your company. Lumpy packages work [...]</description>
		<content:encoded><![CDATA[<p>[...] it will capture the recipients&#8217; attention, and why they should look further at your company. Lumpy packages work [...]</p>
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