Mashable Post: How to Set Up a Winning Facebook Page
Written on September 28, 2009 by Susan Payton
I recently had this article published on Mashable.com. Read it in its entirety here.
With more than 300 million active users, Facebook is nearly the size of the United States in terms of population. In fact, odds are that you’re a Facebook user, perhaps using it to keep in touch with family and friends, with a dash of business thrown in for good measure. Maybe you look at some of the 2 billion photos uploaded each month, or contribute a few of the 40 million daily status updates. In short: Facebook is where it’s at, and you’re already there.
But what about your business? Does it use Facebook (
)? If you’re a business owner, you really need to set up a Fan Page, or else you risk being left behind as more businesses shift to social networks like Facebook. This post is a beginner’s guide to setting up and getting the most out of a Page on Facebook for your business.
Facebook Pages 101
Facebook Pages are different than profiles. You have a profile for you, Jane Doe, but your business can’t have a profile — it can have a Page. A Page is a place to house all the pertinent information about your company. They’re so useful because you can include everything that relates to your business in one place with a built-in potential audience:
- Overview of company
- Website and contact info
- Press releases
- Videos
- Blog RSS
- Twitter () updates
- Company news and status
- Customer interaction
One of the major benefits of a Page on Facebook over (or in addition to) a webpage is that it’s so simple to update. With a website, if you’re not technical, you have to contact your web developer, who will then charge you to make even a tiny change. With Facebook, updates are as easy as logging in and typing or uploading. The fresher your content, the more you will engage people.
Setting Up Your Page
Once you’ve logged in to Facebook, scroll to the bottom and click on Advertising. Then click Pages and Create a Page. Select the type of business you own and start filling in all the details. The more info you add, the better your page will be (and remember: Google (
) thinks highly of Facebook in its search engine results).
Keep reading to find out how to use apps and promote your page.
Hi Suzan,
I liked the casual style of getting down to business & see all the various probabilities of profit & visibility generation for your niche.
But finishing line was line a perfect stroke with finesse.