Comments on: Measuring ROI for Social Media & Internet Marketing http://www.marketingeggspert.com/measuring-roi-for-social-media Marketing Made Easy. Thu, 08 Mar 2012 21:57:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Guillaume http://www.marketingeggspert.com/measuring-roi-for-social-media/comment-page-1#comment-840 Guillaume Thu, 05 Nov 2009 14:20:55 +0000 http://www.sparkplugging.com/marketing/?p=1512#comment-840 When advertising or using social media as a marketing tool, I think it's important to focus on what brings you money in order to evaluate the net present value of your action. Sure it's more difficult with social media than with a click paid campaign, but yet it's still possible. When advertising or using social media as a marketing tool, I think it’s important to focus on what brings you money in order to evaluate the net present value of your action.
Sure it’s more difficult with social media than with a click paid campaign, but yet it’s still possible.

]]> By: Susan Payton http://www.marketingeggspert.com/measuring-roi-for-social-media/comment-page-1#comment-839 Susan Payton Thu, 05 Nov 2009 13:21:29 +0000 http://www.sparkplugging.com/marketing/?p=1512#comment-839 @David-- You're up early (or live in another country)! You're right. Why the sudden focus on ROI? To me it's about branding and that can't be measured. If you see an ad a thousand times and don't need a product, but then go buy it when you do, what's the ROI on that? @David–
You’re up early (or live in another country)! You’re right. Why the sudden focus on ROI? To me it’s about branding and that can’t be measured. If you see an ad a thousand times and don’t need a product, but then go buy it when you do, what’s the ROI on that?

]]> By: David Lyle http://www.marketingeggspert.com/measuring-roi-for-social-media/comment-page-1#comment-838 David Lyle Thu, 05 Nov 2009 12:50:42 +0000 http://www.sparkplugging.com/marketing/?p=1512#comment-838 Good articles. As my tweet: I think businesses are too ROI focused without plain old business savy. They want "guarantee" like in the stock market - instead of realizing that "guarantee"="low profits". Good articles.

As my tweet: I think businesses are too ROI focused without plain old business savy. They want “guarantee” like in the stock market – instead of realizing that “guarantee”=”low profits”.

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