Near Miss by Chik-fil-A or: Why Not to Sell Out to Coca Cola
Written on January 26, 2009 by Susan Payton
My 4-year-old enjoys going to Chik-fil-A. I mean, it’s got food AND a playground? Come on. The service at the one by our house is pretty impressive. I was sitting there, admiring the cleanliness and the cow ad campaign collateral scattered throughout the restaurant. I even took a photo of the clever moving-parts clock that sits on each table. (forgive the poor quality)
I thought, “Great! I’ll blog about marketing collateral and the importance of making it stand out.” But then I turned it around.
Every Great Day Starts with Breakfast and Coca-Cola Zero. WHAT??? Is it just me, or is there something inherently wrong with pushing soft drinks at people (kids included) for breakfast?? Come on, Chik-fil-A, I know you like those co-branded marketing dollars, but you’ve got to draw a line somewhere. Coke? For breakfast? I don’t care if it has real Coca-Cola taste and zero calories. It’s not for breakfast.
Shame on you.
Coca-Cola and especially diet coke is so addictive that serious drinkers already drink it for breakfast.
I am somewhat surprised that Chik-Fil-A would approve that message though. When I used to eat there they were closed on Sundays; I don’t know if they still are.
Internet Strategies–
I’m not all about soft drinks, but I mean, for breakfast?? Come on. Yes, they’re still closed on Sundays. God before orange juice.