Comments on: No, Mall Shark, We Do Not Want Softer Hands or Why You Should Know Your Audience

By: Ratcha

Ratcha — Fri, 20 Mar 2009 19:51:49 +0000

It sounds like you’re creating problems yourself by trying to solve this issue instead of looking at why their is a problem in the first place.

By: Acai Berry

Acai Berry — Fri, 12 Dec 2008 12:48:50 +0000

So true, there are growing numbers of businesses who use that strategy. Some are okay to me because they are just asking mall-goers to try their product (product sampling) but others are really annoying because they are tricking people that they will give instant freebies; some are worst because they will ask you if you have a credit card (insurance companies with recruitment kiosk inside malls)and yes, we can call them in-person spammers.

By: Susan Payton

Susan Payton — Thu, 11 Dec 2008 14:50:10 +0000

Kelvin–
It’s difficult to use the shotgun effect (throwing it out there and seeing where it sticks) and seeing real results. You can expect about a 1% return on marketing like this, so for every 1,000 flyers you hand out, you will get 10 people interested. It’s just not worth it to me.

By: Kelvin Kao

Kelvin Kao — Wed, 10 Dec 2008 23:31:57 +0000

When I’m at malls, sometimes I make eye contacts with the people selling beauty products on purpose to see if they do anything about it. To this day, nobody has tried to sell me any beauty product yet. Hehe.

During college, our theatre company does shows on campus. Many people used the more in-your-face technique of flyering, but I found that just not working for me. I found people to be more receptive of the flyers if I am less forceful and intrusive. However, the more in-your-face techniques do work well for some. I guess it depends on what kind of person you are as well.