Comments on: Do You Take Obama or McCain in Your Coffee? http://www.marketingeggspert.com/obama-or-mccain Marketing Made Easy. Thu, 08 Mar 2012 21:57:47 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Susan Payton http://www.marketingeggspert.com/obama-or-mccain/comment-page-1#comment-423 Susan Payton Tue, 21 Oct 2008 20:01:44 +0000 http://www.sparkplugging.com/marketing/?p=403#comment-423 Jon-- I think it will sell more coffees (Dawn said it made her want one). They're even packaging a coffee and a USA Today paper. It's an interesting promotion, you have to admit. Just like people putting Obama/McCain signs in their yard, carrying around a cuppa joe with your favorite candidate around the office makes a statement. You're paying for what it says about you, not the candidate. Just like clothes. But with caffeine. Jon–
I think it will sell more coffees (Dawn said it made her want one). They’re even packaging a coffee and a USA Today paper.

It’s an interesting promotion, you have to admit. Just like people putting Obama/McCain signs in their yard, carrying around a cuppa joe with your favorite candidate around the office makes a statement. You’re paying for what it says about you, not the candidate. Just like clothes. But with caffeine.

]]> By: Jon loves Innovative Marketing http://www.marketingeggspert.com/obama-or-mccain/comment-page-1#comment-422 Jon loves Innovative Marketing Tue, 21 Oct 2008 19:38:06 +0000 http://www.sparkplugging.com/marketing/?p=403#comment-422 I don't like it. I would never go specifically to 7-11 to purchase coffee just because of the design of the cup. What does 7-11 expect to get out of this? It won't increase sales (will it?), it won't be an effective 7-11 brand awareness builder, and people aren't generally loyal to convenience stores. They shop there because it's "convenient." Just doesn't make sense to me. I don’t like it.

I would never go specifically to 7-11 to purchase coffee just because of the design of the cup. What does 7-11 expect to get out of this? It won’t increase sales (will it?), it won’t be an effective 7-11 brand awareness builder, and people aren’t generally loyal to convenience stores. They shop there because it’s “convenient.”

Just doesn’t make sense to me.

]]> By: Carla http://www.marketingeggspert.com/obama-or-mccain/comment-page-1#comment-421 Carla Mon, 20 Oct 2008 23:04:29 +0000 http://www.sparkplugging.com/marketing/?p=403#comment-421 Very interesting! 7-11 doesn’t sell gas in my area and I wouldn’t just go there for coffee. If a cafe did that here, all of the Obama cups would sell out, leaving all of the Mc Cain cups to waste. I guess that words in areas where there is more of a mix? Very interesting! 7-11 doesn’t sell gas in my area and I wouldn’t just go there for coffee. If a cafe did that here, all of the Obama cups would sell out, leaving all of the Mc Cain cups to waste.

I guess that words in areas where there is more of a mix?

]]> By: Dawn http://www.marketingeggspert.com/obama-or-mccain/comment-page-1#comment-420 Dawn Mon, 20 Oct 2008 18:40:14 +0000 http://www.sparkplugging.com/marketing/?p=403#comment-420 Gosh I love it! Makes me want to run out and buy a cup of coffee too. Gosh I love it! Makes me want to run out and buy a cup of coffee too.

]]> By: What’s Most Important to You in this Election? The War Over the Small Business Vote… | Sparkplug CEO http://www.marketingeggspert.com/obama-or-mccain/comment-page-1#comment-419 What’s Most Important to You in this Election? The War Over the Small Business Vote… | Sparkplug CEO Mon, 20 Oct 2008 15:57:20 +0000 http://www.sparkplugging.com/marketing/?p=403#comment-419 [...] alternatively, you can skip the election and just vote WITH Joe - as in a cup of Joe. Read more about Relevant Buzz, Work at Home [...] [...] alternatively, you can skip the election and just vote WITH Joe – as in a cup of Joe. Read more about Relevant Buzz, Work at Home [...]

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