From Lead411: How Online Press Releases Boost Web Traffic
Written on August 9, 2010 by admin
This is from my post on Lead411.
I’m a big fan of online press releases. I use a service called PRWeb.com, which sends my clients’ press releases to dozens of news and industry sites. (They don’t pay me to gush about them, unfortunately, so know that this is solely my opinion). We get tens of thousands of page views for any client’s press releases, and they in turn love Egg for it.
Why We Opt for Online Releases
There are a couple of ways you can use press releases. There’s the online option, which we’re discussing here, and the media relations option. Media relations can be huge for a small business, if a magazine or newspaper elects to pick up a story. But given that they are emailed hundreds (if not thousands) of press releases every day, the chance of major media coverage is usually slim.
Click here to read the entire post.
