If you’re slow to board the social media boat, ask yourself why. It may seem pointless to you, but consider this: as a green/eco/organic company you have had a very niche audience until recently. With more people getting smarter about what they put in their bodies and their homes, they’re searching on sites like Facebook and Twitter for information and companies they can trust. Is yours there?
Brands on Facebook
If you spend a few minutes on Facebook you can find many natural brands there (even your competitors). Organic Valley dairy products has over 10,000 fans, and interacts with them on the topics of sustainable dairy operations, giveaways and GMOs.
Vita Coco has more than 5,000 fans, and links up to celebrities being spotted with the coconut water beverage. Sprig Toys shares behind the scenes photos of toys that haven’t been released yet. Seventh Generation encourages fans to do something about toxic substances laws.
You get the point. All of these brands are engaging in yet another place online, and they’re giving their fans a reason to visit their fan pages again and again. The more connected a consumer feels to a brand, the more likely they are to be repeat customers.
The story is the same on Twitter. Natural products brands are connecting in a big way with new and regular customers. Funky Monkey Snacks tweets giveaways and news on childhood obesity laws. Weleda gives product tips and links to relevant news. Stonyfield helps followers find products and tweets about what the company is up to. It’s real-time engagement that you just can’t get in traditional advertising.
So if you’ve put off getting into social media, I’d strongly suggest you get started now. If you’re not sure where to start, check out my past posts on social media or consider purchasing my ebook, Facebook for Business: Setting up a Facebook Page (it’s just $30!).