Branding Friday: Organizing My Goals
Written on January 29, 2010 by admin
I have a confession. I’m great at building strategy. This year I’m going to do this and this and this to grow my business! But after that I tend to flounder, not sure how to go about reaching those goals. This year is going to be different.
I already told you how amazing Allison Maslan’s book, Blast Off, is but the thing that resonates with me is how she breaks down the goals into tiny manageable tasks. Literally. 5 minutes. Who can’t spend 5 minutes on something? (By the way, if you haven’t entered my giveaway to win her book, enter now because I’m picking a winner this afternoon)
The fact that my husband by talent is a project manager also helps. He helped me create a spreadsheet to keep me on target. So when I say:
“I want to get more fans to my Facebook page.”
He says,
“How many do you want each month? And how will you get them?”
Magic and unicorns is not the appropriate response to this question. Trust me. So we created this spreadsheet where I filled in numbers (ahem, arbitrary numbers) that I thought I could hit. I then go in at the end of the month and fill in actual numbers:
I’m also building plans for how to reach these numbers. Scheduling tweets about my Marketing EggSchool to get the word out. Inviting people to be fans of its page. To remember these tasks, I put them on my Outlook calendar. I hate that “ding” that says “you need to do something” but I’m pretty good about leaving it up until I do it.
I’m just not a numbers person, but I’m learning to be, since it helps me better plan my company’s future.
What about you? How do you stay organized when you’re working on your business? Share tips so we can use them too!
That spreadsheet looks like a good idea. Very organised! It’s especially helpful for people with busy lifestyles – it’s easy to forget what you’ve done for your own self promotion in between other jobs.
As well as Outlook, you could also use Google Calendar to help remind you of things.