Staying on Google’s Good Side: Tricks to Smarter SEO

With some buzz lately around what Google is no longer recognizing in terms of SEO (like press releases and guest posts), and with Google limiting the information we can glean about what keywords people typed in to find our sites, figuring out the secret to successful SEO has become a challenge. Many of you may feel like it’s all in vain these days, but I’m here to tell you: it’s not.

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Here are a few pointers about how to keep on Google’s happy list and help more people find you through search.

1. Shift Your Thinking. Head of Webspam at Google, Matt Cutts recently said that using guest blog posts for SEO purposes is over. Too many people misused this marketing tool, and now if you post to another blog, it won’t necessarily help you rise in search results.

Marketing to Millennials: How to Get the Gen-Y Demographic to Buy

Do a quick search and you’ll find an overwhelming amount of generalizations about Millennials. The most common include:

  • They still live at home (or are very, very close to their parents)
  • They hate management and love to take charge in their own direction
  • They spend their money on technology and nothing else
  • They are sensitive souls who require a ridiculous amount of coddling.609_3514013

These sweeping statements might have a speck of validity to them, but should marketers take them to heart?

Millennials are people born after 1980. This demographic is also known as “Gen-Y.” With approximately 80 million people in the Millennial generation (3 million more than were in the Baby Boomer generation) businesses can’t ignore this market.

How to Build the Best Trade Show or Convention Booth of All Time

There are the obvious conventions: San Diego Comic Con, Dragon Con, and Gen Con. Even outside of the geek and pop culture world there are conventions happening. Portland’s Word Stock will happen in the fall. The American Library Association always has a huge event. Even when the summer is over, the conventions will still happen—they’ll just be a little more spread out…

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…basically what we’re saying is that there are a lot of places to market your company and build your brand. Because here’s the thing: while some conventions are highly curated, others just want you to spring for booth space. It’s good to mix a little of both into your year.

How to Make Guest Writing Work for You

Let me start this post by saying I know there’s a lot of controversy when it comes to guest writing these days, at least as it pertains to SEO (search engine optimization).

While Matt Cutts, spokesperson for Google, says that guest writing won’t help your SEO efforts, it does work as a tool to brand yourself and your company. I’m living proof as I’ve been on both sides of the equation.

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But there’s definitely a right and wrong way to go about finding guest writing opportunities for branding purposes. Let’s take a look at strategies that have been proven.

Guest Writing Strategies for Branding

1. Pinpoint the Sites Your Audience Reads

This first step can take a while and involves a bit of research, but ultimately, it will decide the fate of your guest writing efforts. You only want to pitch sites that your customers read, and that have a decent amount of traffic. What’s decent? You’ll have to decide (and start small, then grow from there), but a rule of thumb I offer is:

Put together a spreadsheet of the sites that meet your criteria. Also, make sure the sites are updated regularly. Don’t waste your time on those that last posted eight months ago.