Have you ever read seven to ten words that stopped you dead in your tracks? Then you’ve read a convincing headline!
Headlines are perhaps the most important component of your blog post. A headline is what shows the reader the value you’re about to deliver and gets her to click further so she can learn more from you. A headline spurs traffic to your website while establishing your credibility online.
Good headlines are not an option. They spark interest in the following critical customer touch points:
- Search Engines. Search engines place just as high of a value on headlines as readers. When you have strong keywords that answer your searchers’ needs incorporated into your headline, you’re more likely to rank higher up in search engine results.
- Social Media. When your fans and followers scroll through their news feeds, your story needs to strike a chord. A strong headline stands out between the numerous pictures of food and cat gifs. A weak headline gets ignored.
- On Your Website. Once you have an interested reader on your website, you want her to stick around. Using strong headlines gets your visitors to continue clicking through each blog post and consuming your content.