Let me start this post by saying I know there’s a lot of controversy when it comes to guest writing these days, at least as it pertains to SEO (search engine optimization).
While Matt Cutts, spokesperson for Google, says that guest writing won’t help your SEO efforts, it does work as a tool to brand yourself and your company. I’m living proof as I’ve been on both sides of the equation.
But there’s definitely a right and wrong way to go about finding guest writing opportunities for branding purposes. Let’s take a look at strategies that have been proven.
Guest Writing Strategies for Branding
1. Pinpoint the Sites Your Audience Reads
This first step can take a while and involves a bit of research, but ultimately, it will decide the fate of your guest writing efforts. You only want to pitch sites that your customers read, and that have a decent amount of traffic. What’s decent? You’ll have to decide (and start small, then grow from there), but a rule of thumb I offer is:
Put together a spreadsheet of the sites that meet your criteria. Also, make sure the sites are updated regularly. Don’t waste your time on those that last posted eight months ago.