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5 Things Micropreneurs Worry About (and How Not to Worry)

As I’ve said before, micropreneurs have a different set of worries than small business owners who operate larger companies. We’re less concerned about payroll and more concerned about paying ourselves. Let’s look at five of the biggest headaches we gnash our teeth over.

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1. What Happens If We’re Not Working

I’m writing this post from bed, where I’ve been for 3 days, suffering from a sinus infection. I actually took yesterday off to recover, but did my company operate in my absence? Not unless you count the few scheduled Tweets I set up earlier that went live. If I’m not working, my customers aren’t getting what they were promised.

Now, no one is going to scream if I push a writing deadline or two back. But that doesn’t mean I don’t worry about it.

How to React When Your Brand’s Name is Tarnished Online

Facebook, Twitter, Google +, LinkedIn, Pinterest – We live in an age of social media networks. For marketers, ignoring the shift from brands telling a story to consumers, to consumers telling a brand’s story is dangerous.

The worlds of public relations and marketing have merged. Now, the story brands tell on websites and social media networks garner the attention of the public. Reporters turn to Twitter to find the latest topics of conversation. Consumers turn to peers on social media networks to find more information about a product or service.609_3579191

The upside to this social shift is easier, more expansive reach online. The downside? Your brand’s name is in jeopardy of slander because of one bad experience. Marketers often don’t have warning or control over this. As the face of the brand on social media networks, marketers are the first to see the damage – and the first to react.

The way you react to public criticism online is more important than what’s actually said. If you see your brand’s name getting tarnished online, here is a quick lesson in crisis communication. With these tips in mind, you can do fast damage control and minimize the negative impact bad comments on social media have on your brand.

How To Discover (And Manage) What People Are Saying About Your Brand On Social

Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think, and can help you get out in front of a problem and, if done well, can have a positive impact on your bottom line. So let’s look at a few helpful tools small businesses can use to monitor what people are saying about their brand on social and how to respond.

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Monitor Your Brand On Social

  1. Google Alerts

Setting an alert for your brand, keywords and even your competitors is low hanging reputation management fruit. Use advanced filters to get only web results and use quotation marks around your search so you’re more likely to only get the results you’re looking for.

Taking Your Business Blog to the Next Level

Now that you’ve started your business blog, it’s time for some advanced tactics to attract more readers, beef up your content, and become known as an expert in your industry.

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Goal 1: Attract More Readers

You want your blog to ultimately drive traffic to the rest of your site so people will buy your products or services. That means you need to amp up the number of readers your blog gets so that you’ll convert a decent number of them into customers. 

One of the best places to find new blog readers is through social media. You should be sharing every post you publish through your Twitter, Facebook, LinkedIn, and Google + page. Here are a few strategies to improve the clicks you get:

  • Customize your update. Simply relying on links to your posts being autopublished isn’t enough. Also craft updates that will really make people curious to click on the link to your post.
  • Schedule updates consistently. Use tools like HootSuite to schedule updates to publish for days after a new post goes live. Make each update different, and entice people in different ways.
  • Use Social Buzz Club. This social sharing community gets people posting your content to social in exchange for you doing the same.