define('WP_CACHE', true); //Added by WP-Cache Manager define( 'WPCACHEHOME', '/home/tirrellpps/' ); //Added by WP-Cache Manager Marketing Made Easy: DIY Internet Marketing, Public Relations, SEO and Blogger Outreach - Part 2

7 Headline Templates to Steal (And Why You Should)

Have you ever read seven to ten words that stopped you dead in your tracks? Then you’ve read a convincing headline!

Headlines are perhaps the most important component of your blog post. A headline is what shows the reader the value you’re about to deliver and gets her to click further so she can learn more from you. A headline spurs traffic to your website while establishing your credibility online.


Good headlines are not an option. They spark interest in the following critical customer touch points:

  • Search Engines. Search engines place just as high of a value on headlines as readers. When you have strong keywords that answer your searchers’ needs incorporated into your headline, you’re more likely to rank higher up in search engine results.
  • Social Media. When your fans and followers scroll through their news feeds, your story needs to strike a chord. A strong headline stands out between the numerous pictures of food and cat gifs. A weak headline gets ignored.
  • On Your Website. Once you have an interested reader on your website, you want her to stick around. Using strong headlines gets your visitors to continue clicking through each blog post and consuming your content.

Why No One Is Reading Your Blog

You started your blog, you’re faithful to your posting schedule, your copy is free of grammatical errors, your content is strong and no one is reading. Waaaaaaaaaaah. Don’t cry. Look at what you can do to ensure your blog is getting the eyeballs it deserves.

Are you promoting it effectively?

Take the time to promote your blog by sharing your posts on social media. Remember to use a powerful pull quote or a gripping, but relevant title to engage readers. Use sites like BizSugar to share your tips and tricks and see how your content fares against other writing. The important thing is to keep sharing your URL in an appropriate and resourceful way, seeking out new opportunities without fail.

3 Social Media Tools for Pre-Trade Show Marketing

Preparing to attend a trade show can involve a lot of hands-on preparation. Between designing a trade show exhibit, assembling a team and choosing a giveaway item, taking the time to actively promote your brand’s attendance at the event can easily go overlooked. However, with the rising popularity of social media, getting word out to your followers doesn’t have to be difficult or complicated. Take note of a few essential tips and tricks of the digital marketing trade and you can get a head start on attracting foot traffic to your exhibit.


1. Create a Hashtag

Hashtags are a brilliant tool for marketing because they are almost impossible to ignore. They’re what pop-up ads should aspire to be. You can find hashtags on food packaging, on television shows, and even on academic webpages. Thanks to Twitter, they’ve become the most versatile tool available to marketers today.

Some expert advice from marketing professionals urges businesses to keep a few things in mind when they choose a hashtag. First and foremost, it should be memorable. The recently-popular #IceBucketChallenge and #StrikeOutALS tags are excellent examples, sticking in the minds of users who continue to spread them and build a dialogue. Hashtags should also be relevant to whatever is being promoted, but without using unrecognizable brand names. Something that is simple and memorable will have a more lasting impact than a more complicated idea. Write up different ideas, decide on one you really like, and then hit the pavement. Be sure to utilize it on Twitter and any other social network where your brand has a presence.

Small Business Influencer Wants Your Marketing Campaigns and Growth Stories

Now that the 2014 Small Business Influencer Awards are underway, we’re looking for more submissions in all categories, but particularly in our two newest:

These two categories require a little more brain power, as we’re looking for unique stories in each category. Whether you know of a candidate for one of these categories or want to nominate your own company or client, here’s what you need to know.

Standout Small Business Marketing Campaigns

Did you boost Web traffic 65% thanks to your Instagram campaign? If so, we want to hear about it!

Are you using an unusual approach to email marketing for a client? If so, share it with us!

This category is for consultants or vendors that have assisted small business clients with marketing campaigns.  Likewise, if your company has had an innovative marketing campaign, you’re welcome to submit it. We’re looking for an overview of the campaign, what media you used to reach your audience, and its results.