Getting The Most Out of Your Marketing: Part III: Call to Action
Written on January 11, 2008 by Susan Payton
So you’ve told the reader what’s in it for them. You’ve included a great offer. Now what?
“Call now and we’ll throw in an extra Ginsu knife absolutely free!”
“Act now! Quantities are limited!”
“Discount good through January 30.”
“100% money back guarantee for 30 days.”
You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point you’ve likely lost him.
A call to action stimulates immediate action, because the buyer (notice he’s no longer a “reader”) perceives that this offer is time sensitive. The less time between receiving your marketing message and acting on it increases the likelihood of purchase.
Here are some ways you can turn readers into buyers with a call to action:
• Create a deadline for the offer
• Offer free gift to first X number of respondents
• Offer an upgrade for a limited time
• Increase price over time
Add a call to action to your marketing message, and you’ll see a drastic increase in your sales!
-Susan
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[...] The 4th column is about the Call to Action [...]